Responsible AI. Built on Trust.
Artificial intelligence is reshaping how organizations communicate, operate, and serve their communities.
At BBB Wise Giving Alliance, we use AI to further our mission, help donors make informed decisions, and support charities as they explore responsible, trust-centered uses of AI.
How Can AI Support Donors and Charities?
AI offers real potential for the charitable sector. Used responsibly, it can help meet donor needs and support charities in ways that are transparent, reliable, and practical.
For donors, AI can help by:
- Improving access to trustworthy information
- Offering more personalized guidance
- Surfacing vetted resources quickly
For charities, AI can help by:
- Streamlining routine communications
- Improving supporter engagement
- Expanding capacity with limited staff time
These opportunities matter most when AI is used with transparency, human oversight, and strong privacy protections.
Our Approach to Responsible AI
We believe AI should support mission-driven work without compromising trust. That means starting with real needs, setting clear boundaries, and building tools that are transparent, secure, and accountable.
- Start with purpose: Start small and solve real problems.
- Set guardrails early: Define boundaries before deploying tools.
- Keep people involved: Build in meaningful human oversight.
- Protect trust: Prioritize data security and transparency.
Our work in AI includes research, sector learning, pilot tools, and collaborations with organizations aligned with these values.
Featured Example: AskGive, Our AI-Powered Donor Advisor
AskGive is BBB Wise Giving Alliance’s conversational AI tool designed to help donors find trustworthy charity information and giving guidance. Built on our standards-based charity evaluations and donor resources, AskGive offers a faster, more personalized way to explore charities and give with confidence.
AskGive offers donors:
- Personalized guidance based on their interests
- Answers grounded in vetted Give.org content
- Clear pathways to charity reports and giving tips
Explore Our AI Work
If you’re interested in how artificial intelligence is shaping charitable giving and nonprofit operations, explore these additional resources from BBB Wise Giving Alliance.
Learn how we work with trusted partners to explore AI tools that strengthen transparency, donor confidence, and responsible sector learning. Get to know the organizations helping us build and test mission-aligned AI tools, including Handshake and Zigment.
Explore Accessible AI Tools for Your Nonprofit
Explore practical tools and programs designed to help nonprofits strengthen communication and engagement.
The Future of AI and Charitable Giving
Explore how AI may shape donor behavior and the charitable sector through findings from The IFTF 10 Year Forecast 2025–2035: Charting Your Future for Social Good.
AI & Trust in the Charitable Sector
Catch up on recorded conversations with nonprofit and technology leaders about AI, trust, governance, and innovation in the nonprofit world.