Under certain specified conditions, the accounting practice, called joint cost allocation, enables a charity to recognize the costs of a multi-purpose mail campaign as an advocacy or education activity and a portion as a fundraising expense. Learn more about the potential problem areas of this practice and how BBB Charity Standards address them.

Learn about Charting Impact, a framework of five questions that will help a charity produce a written report that describes a charity's achievements. The resulting report can be submitted to the charity's governing board to help meet BBB Charity Standard 7.

One of the BBB Charity Standards (Standard 15) calls for accurate appeals. Read our suggestions about how to avoid potential problems in fundraising copy contents.