AskGive was built to make trustworthy charitable giving guidance easier to access—while staying grounded in the transparency, accountability, and human judgment that define BBB Wise Giving Alliance.
AskGive: BBB Wise Giving Alliance’s AI-Powered Donor Advisor
Drawing on BBB Wise Giving Alliance’s 100-year legacy of trust, rigorous charity evaluations, and commitment to transparency, we developed AskGive: a conversational AI advisor designed to help donors access trusted, personalized giving guidance more easily.
AskGive helps donors move from intention to action by connecting them with trustworthy charity information and practical giving guidance.
When you use AskGive, you experience:
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Personalized responses: Tailored to your charitable interests and values.
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An intuitive experience: Makes it easier to ask questions and explore charities.
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Direct access to trusted information: Connects users to charity reports, giving tips, and BBB Accreditation status.
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Answers grounded in Give.org content: Built on charity-submitted, expert-reviewed information and donor guidance.
Why We Built AskGive
At BBB Wise Giving Alliance, our mission is to strengthen public confidence in charities by promoting wise giving and trustworthy charity practices.
AskGive builds on our long-standing work to provide donors with wise giving advice and trusted, standards-based charity information through the Wise Giving Guide and our Give.org charity reports.
AskGive extends that work into a more accessible, conversational format to help donors find reliable information when questions arise in real time.
Built on Trusted Give.org Content
AskGive answers draw exclusively from BBB Wise Giving Alliance’s charity reports, giving tips, donor guidance, podcasts, and other vetted resources.
By grounding responses in Give.org content, we aim to make answers more transparent, more consistent with our mission, and more useful to donors seeking trustworthy information.
To encourage further exploration and support a trust-but-verify approach, sources and relevant resource links appear below each answer.
Carefully Tested. Responsibly Built.
Our goal was not to create a generic AI chatbot, but a tool shaped by Give.org’s standards, content, and commitment to public trust.
We know that trust must be earned, and AskGive was thoughtfully created and carefully tested:
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Beta tested: AskGive was refined over a year-long beta period, during which thousands of donors and charities tested the tool and shared feedback that helped strengthen its performance and usefulness.
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Grounded in trusted content: Its answers draw exclusively from BBB Wise Giving Alliance’s charity reports, donor guidance, and other vetted resources.
- Built on charity-submitted information: AskGive data on charities draws on vetted information charities provide directly to BBB Wise Giving Alliance.
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Designed to support human judgment: AskGive is intended to help donors explore and evaluate information, not replace thoughtful decision-making.
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Continuously reviewed and improved: We monitor the tool’s performance and continue refining it to better serve users over time.
With technical support from Handshake, we’ve built a secure, scalable, and effective platform that’s ready for donors nationwide.
We welcome you to review AskGive’s About Page, Frequently Asked Questions and Terms of Use for more information.
Explore More About AI, Nonprofits and Charitable Giving
If you’re interested in how artificial intelligence is shaping charitable giving and nonprofit operations, explore these additional resources from BBB Wise Giving Alliance.
AI & Innovation at BBB Wise Giving Alliance
How we approach responsible, mission-aligned AI across our work.
Meet Our Charity AI Collaborators
Learn about our collaboration strategy and meet the organizations helping us build trustworthy AI tools.
Explore Accessible AI Tools for Nonprofits
Discover practical tools designed to support nonprofit communication and engagement.
What AI Means for the Future of Charitable Giving
Explore how AI may shape donor behavior and the charitable sector through findings from The IFTF 10 Year Forecast 2025–2035: Charting Your Future for Social Good.
Catch Up on Our AI and Trust Conversations
Watch recorded discussions on AI, trust, and the future of giving.