Jul 17, 2020
Of the 1,500 fundraising charities with reports on the Give.org website, these ten are the most visited. We are sharing this list so you know which charities get the most attention. Not surprisingly all of them represent charities that have developed well-known brand names. Some have been around for almost 100 years while the youngest was established less than thirty years ago. They represent a diversity of causes including health care, veterans issues, needy children, and disaster relief assistance.
We are pleased to note that all ten of them provided the information and materials we needed to evaluate them in relation to the 20 BBB Standards for Charity Accountability. Their transparency is important because it gives us what we need to help potential donors make informed giving decisions. This contrasts starkly with charities that do not provide any or enough information despite repeated requests.
A feature that we are particularly proud to identify is that 90% of them are Accredited Charities because they meet all 20 BBB Charity Standards. Only one organization on this top ten list (Operation Smile) was not accredited because it did not meet one standard. See the report for more details. To have that many of the most frequently visited reports represent charities that meet these standards is a wonderful result. These charities realize the importance donors place on their adherence to strong standards, that address not only finances, but governance, results reporting, website disclosures, fundraising practices, and other matters.
Please note that BBB’s also produce an additional 10,000 reports on regionally soliciting charities. This list only includes those that solicit the public on a national basis.
As part of our Building Trust Video Series, we are pleased to provide a video featuring Rev. Steven E. Boes, President & National Executive Director, Boys Town (a BBB Accredited Charity) which seeks “to change the way America cares for children, families and communities by providing and promoting an Integrated Continuum of Care® that instills Boys Town values to strengthen body, mind and spirit.” Boys Town programs range from preventative services in the home to restrictive out-of-home placements for children with severe behavioral and mental health disorders. In between this range are school educational programs, in-home family counseling services, traditional and treatment foster care, short- and long-term family style residential programs and specialized group homes.
We are always working with charities to publish or update reports for donors. Visit Give.org or local BBBs to check out any charity before giving. Our recently evaluated charities include:
Finally, remember to let us know by going to give.org/charity-inquiry if you are interested in seeing a report on a charity not on the list and we will do our best to produce one.
H. Art Taylor, President & CEO
BBB Wise Giving Alliance
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BBB Wise Giving Alliance provides charity reports, which help donors review charities and find a trustworthy charity to support. We also conduct charity assessments to help charities improve their practices and demonstrate trust.
BBB Wise Giving Alliance provides charity reports, which help donors review charities and find a trustworthy charity to support. We also conduct charity assessments to help charities improve their practices and demonstrate trust.
