As we wrap our presents this holiday season and provide gifts to family members and other loved ones, we also are mindful of another type of giving -- the continuing support of charitable organizations. This time, more than any other in recent memory, seems to be a poignant reminder to be grateful for what we have and to recognize the importance of helping others who are doing all they can to endure a most difficult period. Most do not need to travel far to see evidence of unmet needs and hardship as unemployment and an unrelenting pandemic continue.

It is most fortunate, however, that the U.S is among the most generous countries in the world according to the World Giving Index produced by the Charities Aid Foundation in London. The generosity is not only demonstrated by the volume of giving ($449.64 billion in 2019) but in the overwhelming number of charities, over 1.3 million organizations in the United States. Nevertheless, these accomplishments do not diminish the importance of helping charities now by contributing any amount to the causes we care about.

Charities of all types need help, not only those that are providing direct assistance to those in need. Remember, many organizations are still seeking to recover lost ground for canceled fund raising events and other revenue streams that were impacted by the pandemic. These gifts, in a way, are investments in hope and a commitment to community. No matter what triggers the impulse to give, it is tied to the recognition that there are so many opportunities to help whether it be to donate cash, in-kind goods or volunteer.

Before donors make these contributions, we also hope they will take the time to ensure that they are contributing to trustworthy organizations that meet the 20 BBB Standards for Charity Accountability. This quick step takes just seconds but may help inspire confidence to give even more.

Best wishes to everyone for the holidays.

Video of the Week

As part of the building trust video series, we are pleased to provide a video featuring Kari Rosbeck, President and CEO, Tuberous Sclerosis Alliance (also known as the National Tuberous Sclerosis Association.) This is a BBB Accredited Charity that supports research into the diagnosis, cause, management, and cure of tuberous sclerosis complex (TSC). The organization also provides individuals with TSC and their families with direct access to information, resources, and specialists experienced in the diagnosis, treatment and management of TSC.

Recent Reports

We are always working with charities to publish or update reports for donors. Visit Give.org or local BBBs to check out any charity before giving. Our recently evaluated charities include:

• American Humane
• Feed The Children
• Government Accountability Project

Finally, remember to let us know by going to give.org/charity-inquiry if you are interested in seeing a report on a charity not on the list and we will do our best to produce one.

H. Art Taylor, President & CEO
BBB Wise Giving Alliance