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Wise Giving Wednesday: Cause Marketing Cautions
One popular way to raise funds is cause-related marketing: a business sells its product(s) to consumers with the announcement that some of the purchase price will help a specified charity.
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Wise Giving Wednesday: If You Don’t Want Charities to Call
Many charities raise funds using telemarketing and do so responsibly, but there are others that some donors find annoying for a variety of reasons including the timing and frequency of the phone appeals
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Wise Giving Wednesday: Building Trust Part 4
For most publicly-soliciting charities, three words they hope to never hear are “conflict of interest.” When donors place their trust in a charity, they expect the charity’s mission, not personal financ
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Wise Giving Wednesday: Fraudulent Fundraiser for Military Family Vacations
On July 31, 2019 the FBI announced that a former resident of South Carolina was sent to federal prison for charity fraud involving a military theme.
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Wise Giving Wednesday: Building Trust Part 10
Charities both large and small have many things in common but one of the more important similarities is the presence of a charity’s website. For many donors and potential donors, this may be the f
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Wise Giving Wednesday: Value of U.S. Volunteer Time
As reported by Independent Sector (a leadership network for nonprofits, foundations and corporations committed to advancing the common good) earlier this month, about 62.8 million Americans or 25.3 perc
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Wise Giving Wednesday: Crowdfunding Tips
During the holiday season, as donors seek to assist those in need, some will be drawn to the requests for help appearing on Crowdfunding websites. Donors should keep in mind, however, that not all
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BBB’s Give.org Study: Nearly 1 in 4 Donors Stop Giving After Learning of Sexual Harassment
According to new research from BBB’s Give.org, close to 50% believe sexual harassment is a problem in charity workplaces, and close to 40% of donors who learned about sexual harassment at a specific charity say they no longer contribute to that organization (22%) or reduce their support (17%).
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Consejos Para Donar a Organizaciones Que Recaudan Fondos Para Asuntos de Inmigración
En respuesta a las preocupaciones públicas sobre niños y adultos inmigrantes detenidos en complejos cerca de la frontera de México/Texas o transportados a otros lugares, muchas personas buscan formas de
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Wise Giving Wednesday: Charitable Weddings
With the start of spring and warmer weather also comes thoughts of weddings and other planned happy events. As reported in the Sydney Morning Herald on March 17, 2017, however, one 24-year old you
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Wise Giving Wednesday – Building Trust Part 13
When people are asked about a charity’s “transparency,” the most likely response is whether the charity makes its financial statements available. Although BBB WGA believes that true transparency, as ref.
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Wise Giving Wednesday: Child Sponsorship Charities
Charities offering child sponsorship have been successfully soliciting the public for decades. Usually, potential donors are asked to contribute a monthly amount to assist needy children within a commun
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Wise Giving Wednesday – Donor Engagement
While most charities keep good records of the cumulative value of a donor’s gifts, a growing number of charities are recognizing the added value of engaging donors as part of their outreach activities
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Wise Giving Wednesday: Donating During a Pandemic
As coronavirus continues to impact our daily lives, donors may want to consider helping well run charities that are already experiencing financial challenges. This is especially true for organizations that are cancelling fundraising events to comply with health restrictions that reduce exposure to the virus. These cancellations can range anywhere from walkathons to benefit performances.…
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Lessons Learned from NY Settlement with Fundraisers and Veterans Org
Following Accountability Standards Could Have PreventedDisabled Veterans National Foundation Problems Statement from Art Taylor, President & CEO, BBB Wise Giving Alliance (BBB WGA) with regard
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Wise Giving Wednesday: New Power
As one of the founders of the annual GivingTuesday charity contribution campaign, Henry Timms is viewed as one of the nonprofit sector’s big thinkers. He has teamed up with Jeremy Heimans to write
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Consejos Para Donar con Confianza en Tiempos de COVID-19
El COVID-19 está afectando a todos los sectores de la sociedad, incluyendo a las poblaciones más vulnerable y las organizaciones caritativas.
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Wise Giving Wednesday – Crowdfunding & Philanthropy
The crowdfunding concept got its start over 15 years ago as a means to collect small gifts from a large group of people to support a project, person or organization. Within a short time it grew in both
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Wise Giving Wednesday: What Donors Should Know About the Impact of COVID-19 on Charities
As the number of COVID-19 cases continue to grow across the United States, BBB Wise Giving Alliance reached out to a number of executives at BBB Accredited Charities
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Wise Giving Wednesday – Youth & Volunteering
Volunteers at charities have always played an essential role in the growth of philanthropy. Whether it consists of friends and family helping to raise money for a favorite cause or neighborhood youth as




















