Wise Giving Wednesday: Tips on Reviewing Charity Websites

Our recent work on redesigning the Give.org website has also brought to mind the significant role that a charity’s website can play in helping donors make wise giving decisions.  Practically all charities that solicit for funding have a website where you can find additional information. Here are some things to look for when visiting:

1. Transparency. A charity website should have basic facts about the charity’s mission, major programs, governance and finances in an accessible area of the website. This recommended content is covered in BBB Charity Standard 17 which calls for charity websites to include the same information you would typically find in an annual report, such as a description of the charities mission and activities in the past year, financial information, and a board roster. In addition, the website should provide access to the organization’s most recently filed IRS Form 990.
2. Donor privacy. Make sure the charity’s website has a privacy policy that addresses how your personal information is being collected and used as well as what protections are in place to help secure that data. BBB Charity Standard 18 calls for certain information to appear in that policy. Keep in mind that charities may collect personal information beyond the donation form that is provided, such as through emails or other communications they might have with visitors.
3. Focus on more than finances. Although many donors may seek out information on charity finances on the website, we urge contributors to not solely rely on this information to make a giving decision. Obtain a more comprehensive  understanding of the charity by reviewing website information about the issues the charity is addressing and how their programs are carried out.
4. Provide feedback. Charities want to hear from donors and generally encourage feedback on their websites. Take that opportunity to let them know what additional information you would like to see and any recommendations on how the website can be improved. They will value and appreciate your input.
5. Contact BBB WGA about concerns.  Consider contacting BBB WGA, if a charity includes potentially exaggerated statements that raise accuracy concerns (for example, claims that 100% of donations are spent on programs even though charities also have administrative and fundraising expenses).

Video of the Week

As part of our Building Trust Video series, we are pleased to provide a video interview with Mahnaz Javid, President and CEO of the Mona Foundation (a BBB Accredited Charity) which supports programs that help students, particularly women and girls, excel academically and intellectually and develop their capabilities to serve and foster change within their communities.

Recent Reports

We are always working with charities to publish or update reports for donors. Visit Give.org or local BBBs to check out any charity before giving. Our recently evaluated charities include:

• Dave Thomas Foundation for Adoption
• Global Impact
• Operation Smile

Finally, remember to let us know by going to give.org/charity-inquiry if you are interested in seeing a report on a charity not on the list and we will do our best to produce one.

H. Art Taylor, President & CEO
BBB Wise Giving Alliance