An online national survey of 1,004 American parents, commissioned by BBB
Wise Giving Alliance, found that 61 percent of Millennial parents (ages
18-35) have talked about charity with their children in the past year, and
they are introducing their children to more types of charity than parents of
older generations. Millennials were most likely to talk with their young
about disaster relief, animal protection, environmental, and health
charities.
According to the survey, half of Millennial parents research charities
before donating, compared to 37 percent of both Generation X (ages 36-51)
and Baby Boomers (ages 52-70), and 29 percent of the Silent generation (ages
71-88). A helpful infographic summarizing these results
can be found here.
Whatever the trigger(s), the BBB Wise Giving Alliance stands as a ready
resource that helps donors verify the trustworthiness of charities. Our
detailed evaluative reports specify if a charity meets the 20
BBB Standards for Charity Accountability, which identify expected behaviors on charity governance, finances,
results reporting and appeal accuracy.
Video of the Week
As part of our Building Trust Video Series we are pleased to provide a video
that features an interview with Jaime Berman Matyas, President and
Chief Executive Officer, Student Conservation Association,
(a BBB Accredited Charity). They have been involved in building the next generation of
conservation leaders and encouraging environmental stewardship since
1957.
Recent Reports
We are always working with charities to publish or update reports for
donors. Visit Give.org or local
BBBs to check out any charity before giving. Our recently evaluated
charities include:
Finally, remember to let us know by going to https://www.give.org/ask-us-about-a-charity1/ if you are interested in seeing a report on a charity not on
the list and we will do our best to produce one.
H. Art Taylor, President & CEO
BBB Wise Giving Alliance
