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Wise Giving Wednesday: BBB Charity Standards & The Charity Impact Issue

As charity impact continues to be a subject of significant interest, I thought it would be helpful to clarify our position
on this. First, the subject of charity impact (also called results reporting) has been discussed for decades. 
Fifteen years ago we commissioned a survey of over 2,000 adult Americans and found significant public interest in
wanting to know about a charity’s success in achieving its purpose or mission. A more recent survey from

The Chronicle of Philanthropy
shows this interest continues today. When we last revised our
BBB Charity Standards with the help of the charity community, we knew this issue needed to be addressed. 

Standards 6 and 7 in the

BBB Standards for Charity Accountability
call for charities to adopt a governing board policy to conduct a performance or effectiveness assessment at least
every two years and to produce a written report on this assessment for the board that explains the charity’s success
or impact in fulfilling its mission, goals and objectives.  While we applaud charities that make such reports
public, our board emphasis in these standards reflects our continuing concern that a public distribution can sometimes
be more promotional in tone. 

These standards do not require charities to conduct expensive long-term or longitudinal studies, but can be achieved
by much more modest means.  As an example see the Charting Impact 5-question results-reporting format 
recommended in the
2011 collaborative project that BBB WGA had with Independent Sector and GuideStar.  

In the past decade, as we have applied Standards 6 and 7, we have found that most soliciting charities have been able
to meet these recommendations. We think we have played a part in helping charities improve their practices but we
also recognize that many others have brought thoughtful attention to this subject as well.  I will be writing
more on this topic in the future and welcome you to contact me with your perspective, however, if you want to read
more on this subject, here are two of our past blogs on this issue: 


On a separate note, as part of our Building Trust Video Series we are pleased to provide a video that features Michelle
DeLaune, Chief Operating Officer of the
National Center for Missing and Exploited Children (a
BBB Accredited Charity).  This organization works closely with families of missing children to help rescue
and recover them and also seeks to help prevent child sexual exploitation.  


We are always working with charities to publish or update reports for donors. Visit Give.org or local BBBs to check out
any charity before giving. Our recently evaluated charities include:  

Finally, remember to let us know by going to
https://www.give.org/ask-us-about-a-charity1/ if you are  interested in seeing a report on a charity not
on the list and we will do our best to produce one. 

H. Art Taylor, President & CEO

BBB Wise Giving Alliance