The truck attack on Bourbon Street in New Orleans on January 1st was shocking and horrifying. As reported, 15 people were killed and many others seriously injured. Many families are grieving, and people are seeking ways to help. 

Tips for Donating After the Bourbon Street Tragedy

As concerned and generous people consider helping the victims and their families, BBB Wise Giving Alliance encourages you to consider the following:

• Ask About Family Permission in Appeals: As charitable organizations and/or crowdfunding posts raise funds, they should get permission from the families before using any names or photos of the victim(s). Don’t assume there is an official connection just because photos are displayed.
• Verify How Funds Will Be Used: Be cautious about vague appeals that don’t specify the intended use of funds. For example, is money being raised for medical expenses, funeral expenses, or other family needs? Also, unless told otherwise, donors will assume that contributed funds will be distributed quickly.
• Understand Tax Deductibility of Donations: While this may not be a concern, keep in mind that contributions that help a specific individual or family are not deductible as charitable contributions in the U.S.. For more on this subject, see IRS Publication 526, page 6.
• Review Crowdfunding Requests: It is not unusual for fundraising to start within hours after a tragedy has occurred. Please note that while some crowdfunding sites take precautions in carefully screening, vetting, and managing postings after a tragedy, others might not. If unsure, review the procedures described on the site to find out about transaction fees and other specifics.
• Look Into Sales Benefiting Charities: If items, such as t-shirts, are sold stating that their purchase will benefit victims, look for specifics about which charity will receive the funds and how much of the purchase the organization will receive. Be cautious of vague terms stating that “proceeds” or “profits” will go to charity.
• Verify Trustworthiness of Charities: Tragedies can generate donation requests from a variety of organizations. As always, we urge donors to check out charities by visiting Give.org to verify if the charity meets the 20 BBB Standards for Charity Accountability (i.e., a BBB Accredited Charity.)  Be cautious of newly created groups that may be difficult to check out.

In times of tragedy, public generosity can make a real difference. Donors can make sure their support helps victims and their families by taking steps to donate wisely and ensure contributions go to trustworthy organizations.