BBB Wise Giving Alliance Launches AskGive: AI-Powered Giving Advisor

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calendar icon Aug 13, 2025

 

New technology combines century of trust-building expertise with artificial intelligence to provide personalized philanthropy guidance

ARLINGTON, VA (August 13, 2025) – BBB Wise Giving Alliance (BBB’s Give.org) today launched AskGive, a groundbreaking generative AI tool that provides donors with trusted information about charities and giving in real-time. The innovative platform addresses growing concerns about donor trust by making charitable giving advice more accessible than ever before.

AskGive harnesses the power of advanced artificial intelligence alongside BBB Wise Giving Alliance’s extensive library of charity evaluations, expert-vetted charity data, and trusted donor guidance. Through an intuitive conversational interface, the tool delivers instant answers to donor questions while connecting users directly to comprehensive giving tips, detailed charity reports, and each organization's BBB Accreditation status.

"Our vision for AskGive is simple: empower individuals to give confidently and help them connect with trusted charities," said Bennett Weiner, President & CEO at BBB Wise Giving Alliance. "We built this technology not just to encourage wise giving, but to ensure trust and transparency remain central to philanthropy in our increasingly digital world."

Addressing Critical Need in Charitable Sector
The launch comes at a crucial time when the sector faces low donor trust and a 'generosity crises' where the the number of households giving to charity is declining. AskGive leverages BBB Wise Giving Alliance’s 100-year legacy of building trust and maintaining rigorous standards-backed charity evaluation to offer donors a reliable new pathway forward.

The tool transforms how people approach charitable giving by providing immediate access to verified information all in one place. Users can ask specific questions about charities, explore giving strategies, and receive guidance tailored to their philanthropic interests and concerns.

New Technology, Trustworthy Approach
AskGive was developed through a strategic collaboration between BBB Wise Giving Alliance and Handshake, combining BBB Wise Giving Alliance’s deep expertise in charity evaluation with cutting-edge AI technology. Following a successful year-long beta testing period that incorporated valuable stakeholder feedback, the tool is now available to the public.

Donors can begin using AskGive immediately by visiting Give.org/AskGive/ or any page on Give.org, where they'll find an accessible platform designed to guide them toward informed giving decisions.

About BBB Wise Giving Alliance: BBB Wise Giving Alliance (BBB's Give.org) serves as a standards-based charity evaluator dedicated to verifying the trustworthiness of nationally soliciting charities. The organization conducts rigorous evaluations based on 20 comprehensive standards that examine charity governance, results reporting, finances, fundraising practices, appeal accuracy, and other critical factors. National charity reports are produced by BBB's Give.org, while local charity reports are created by local Better Business Bureaus. All reports are available free of charge at Give.org. 

About the Better Business Bureau (BBB): For over 110 years, the Better Business Bureau has empowered consumers to find businesses and brands they can trust. In 2024 alone, people consulted BBB more than 220 million times for BBB Business Profiles covering 5.5 million businesses. Free access to these comprehensive business reports is available at BBB.org. The International Association of Better Business Bureaus serves as the umbrella organization for local, independent BBBs throughout the United States and Canada. (Note: BBB reports on charities are now exclusively available at Give.org.)

MEDIA CONTACT:

Elvia Castro
Phone: (703) 247-9322
Email: ecastro [at] give.org

FOR IMMEDIATE RELEASE