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CHARITY REVIEW
Issued: January 2026 Expires: January 2028

NAMI Wisconsin

Standards Not Met
Standards Not Met
16 18
(800) 236-2988
414 Atlas Avenue
Madison, WI, 53714
https://namiwisconsin.org
📄 Full Report 🖨️ Print 📋 BBB Charity Standards

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

NAMI Wisconsin does not meet the following 2 Standards for Charity Accountability:

Standard 16 (Annual Report)
Have an annual report available to all, on request, that includes: (a) the organization's mission statement, (b) a summary of the past year's program service accomplishments, (c) a roster of the officers and members of the board of directors, (d) financial information that includes (i) total income in the past fiscal year, (ii) expenses in the same program, fund raising and administrative categories as in the financial statements, and (iii) ending net assets.

NAMI Wisconsin does not meet this Standard because:

  • The financial summary in the organization's 2024 annual report does not match the corresponsing audited financial statements. 

Standard 18 (Privacy for Written Appeals & Internet Privacy)
Address privacy concerns of donors by (a) providing in written appeals, at least annually, a means (e.g., such as a check off box) for both new and continuing donors to inform the charity if they do not want their name and address shared outside the organization, (b) providing a clear, prominent and easily accessible privacy policy on any of its websites that tells visitors (i) what information, if any, is being collected about them by the charity and how this information will be used, (ii) how to contact the charity to review personal information collected and request corrections, (iii) how to inform the charity (e.g., a check off box) that the visitor does not wish his/her personal information to be shared outside the organization, and (iv) what security measures the charity has in place to protect personal information.

NAMI Wisconsin does not meet this Standard because the privacy policy on its website, https://namiwisconsin.org, does not indicate:

  • What security measures are in place to protect personal information that is collected.

The BBB Wise Giving Alliance requested but did not receive complete information from the organization and is unable to verify the organization's compliance with the following Standard(s) for Charity Accountability: 6, 7

NAMI Wisconsin meets the remaining 16 Standards for Charity Accountability.

Stated Purpose:
"to improve the quality of life of people affected by mental illness and to promote recovery."

Year, State Incorporated:
1980, WI

NAMI Wisconsin serves people affected by mental illness in the state of Wisconsin through public education and understanding of mental illnesses, advocacy at all levels of government and throughout the public sector to improve mental health care in Wisconsin, and the establishment and support of local affiliates. The organization offers educational classes, support groups, and presentations for people impacted by mental illness. NAMI Wisconsin reports that programs its offer support and hope and are free of cost to individuals and their families. In 2024, the organization reports that NAMIs around Wisconsin reached 9,989 people through support groups and 18,409 people through presentations.

For the year ended December 31, 2024, NAMI Wisconsin's program expenses were:

Crisis intervention training $495,554
Family self-help and peer support $306,945
Other affiliate programs $173,400
Total Program Expenses $975,899

Chief Executive
Mary Kay Battaglia, Executive Director

Compensation*
$75,232

Chair of the Board
Luther Olsen

Chair's Profession / Business Affiliation
Retired State Senator

Board Size
17

Paid Staff Size
12

*2023 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:
Direct mail appeals, Telephone appeals, Invitations to fund raising events, Grant proposals, Internet, Planned giving arrangements, Membership appeals

Fundraising costs were 5% of related contributions. (Related contributions, which totaled $1,124,805, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on NAMI Wisconsin's audited financial statements for the year ended December 31, 2024.

Source of Funds
Grant revenue $922,874
Contributions $161,145
Investment income, net $91,954
Conferences $74,048
Fundraising income $40,786
Membership dues $20,116
Interest income $4,658
Other income $4,228
Total Income $1,319,809

Programs: 67% Fundraising: 4% Administrative: 29%

Total Income $1,319,809
Total expenses: $1,457,610
  Program expenses $975,899
  Fundraising expenses $56,857
  Administrative expenses $424,854
  Other expenses $0
Income in Excess of Expenses $-137,801
Beginning Net Assets $1,888,385
Other Changes In Net Assets $0
Ending Net Assets $1,750,584
Total Liabilities $62,440
Total Assets $1,813,024

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

RELATED CONTENT

Report completed by:
BBB Serving Wisconsin