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CHARITY REVIEW
Issued: June 2025 Expires: June 2027

UNICEF USA

Accredited Charity
Accredited Charity

Meets Standards
(800) 367-5437
125 Maiden Lane
New York, NY, 10038
https://www.unicefusa.org/
📄 Full Report 🖨️ Print 📋 BBB Charity Standards

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

UNICEF USA meets the 20 Standards for Charity Accountability.

Stated Purpose:
"to relentlessly pursue a better world for every child."

Year, State Incorporated:
1947, NY

UNICEF USA reports that it works to support vulnerable children globally through rallying the American public, working with policymakers, and through grantmaking to other non-profit organizations operating in more than 190 countries to address children's health care, immunizations, water and sanitation, nutrition, education, and emergency relief. The organization advocates at the federal, state, and local levels for policies that address child poverty, enhance child protection, advance public-private partnership, and increased funding for global maternal and child health. UNICEF USA also participates in state-focused efforts to end child marriage.

For the year ended June 30, 2024, UNICEF USA's program expenses were:

Grants to UNICEF and other nongovernmental organizations $594,753,020
Public information, education, and program services, and advocacy $24,622,141
Advocacy $1,627,125
Total Program Expenses $621,002,286

Chief Executive
Michael J. Nyenhuis, President and Chief Executive Officer

Compensation*
$929,058

Chair of the Board
Bernard Taylor, Sr.

Chair's Profession / Business Affiliation
Arbitrator and Mediator, Judicial Arbitration and Mediation ADR Services

Board Size
18

Paid Staff Size
300

*2023 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Radio, Special events, Print advertisements

Fundraising costs were 12% of related contributions. (Related contributions, which totaled $709,115,187, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on UNICEF USA's audited financial statements for the year ended June 30, 2024.

Source of Funds
Foundation contributions $219,474,539
In-kind contributions $174,945,529
Contributions $158,583,615
Nongovernmental organization contributions $67,642,662
Corporate contributions $52,291,860
Bequests and legacies $33,860,722
Investment income, net $13,689,679
Special events, net $2,316,260
Greeting cards income $798,897
Total Income $723,603,763

Programs: 86% Fundraising: 12% Administrative: 2%

Total Income $723,603,763
Total expenses: $725,277,735
  Program expenses $621,002,286
  Fundraising expenses $87,612,639
  Administrative expenses $16,662,810
  Other expenses $0
Income in Excess of Expenses $-1,673,972
Beginning Net Assets $221,488,494
Other Changes In Net Assets $-6,289,495
Ending Net Assets $213,525,027
Total Liabilities $127,845,401
Total Assets $341,370,428

Note 1: As noted in the above financial section, "other changes in net assets" refers to a change in value of split-interest agreements ($346,678) and provision for losses and discounts on restricted assets -($6,636,173).

Note 2: According to UNICEF USA's audited financial statements - consolidated - for the year ended June 30, 2024, the organization received $174,945,529 in contributed goods and services including pharmaceuticals ($164,088,788), advertising ($6,022,556), freight and shipping services ($4,638,435), and apparel and footwear ($195,750).

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

RELATED CONTENT

Report completed by:
BBB Wise Giving Alliance