Appalachian Trail Conservancy
Meets Standards
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
Appalachian Trail Conservancy meets the 20 Standards for Charity Accountability.
Stated Purpose:
"to protect, manage, and advocate for the Appalachian National Scenic Trail."
Year, State Incorporated:
1936, DC
Appalachian Trail Conservancy (ATC) is dedicated to protecting, managing, and advocating for the natural, scenic, historical, and cultural resources associated with the 2,200-mile Appalachian National Scenic Trail in order to provide outdoor recreation and educational opportunities for trail visitors. The organization serves an active membership of about 30,300 members as well as an estimated 3 million visitors annually to the Appalachian Trail. It coordinates the efforts of 30 affiliated clubs and over 4,700 volunteers.
For the year ended December 31, 2023, Appalachian Trail Conservancy's program expenses were:
| Conservation Land Trust | $6,488,371 |
| Publications | $615,562 |
| Communications | $898,836 |
| Total Program Expenses | $8,002,769 |
Chief Executive
Sandra Marra, President and Chief Executive Officer
Compensation*
$170,490
Chair of the Board
James LaTorre
Chair's Profession / Business Affiliation
Retired partner, PricewaterhouseCoopers
Board Size
19
Paid Staff Size
99
*2023 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Radio, Special events
Fundraising costs were 19% of related contributions. (Related contributions, which totaled $9,093,158 are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on Appalachian Trail Conservancy's audited financial statements for the year ended December 31, 2023.
Source of Funds
| Annuity actuarial adjustment | $945 |
| Other income | $54,971 |
| Sales, net | $197,835 |
| Membership | $1,045,676 |
| In-kind contributions | $1,284,202 |
| Investment gain return, net | $1,481,707 |
| Contractual services | $4,360,732 |
| Contributions | $6,763,280 |
| Total Income | $15,189,348 |
Programs: 69% Fundraising: 15% Administrative: 16%
| Total Income | $15,189,348 |
| Total expenses: | $11,603,229 |
| Program expenses | $8,002,769 |
| Fundraising expenses | $1,737,320 |
| Administrative expenses | $1,863,140 |
| Other expenses | $0 |
| Income in Excess of Expenses | $3,586,119 |
| Beginning Net Assets | $18,956,279 |
| Other Changes In Net Assets | $0 |
| Ending Net Assets | $22,542,398 |
| Total Liabilities | $10,221,307 |
| Total Assets | $32,763,705 |
Note: According to the organization's 2023 audited financial statements, ATC received in-kind contributions of $1,284,202 including land held in conservancy ($1,110,000), legal services ($145,612), travel ($18,177), and inventory ($10,413).
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
RELATED CONTENT
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Meets Standards
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Standards Not Met
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Did Not Disclose
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Review in Progress
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Unable to Verify
Report completed by:
BBB Wise Giving Alliance