Penny Appeal USA
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
Penny Appeal USA does not meet the following 1 Standards for Charity Accountability:
Standard 7 (Board Approval of Written Report on Effectiveness)
Submit to the organization's governing body, for its approval, a written report that outlines the results of the aforementioned performance and effectiveness assessment and recommendations for future actions.
PAUSA does not meet this Standard because:
- The organization has not completed an effectiveness assessment in the last two years.
Penny Appeal USA meets the remaining 19 Standards for Charity Accountability.
Child Sponsorship
PAUSA reports that one can sponsor an orphaned child for $30 per month. The organization's sponsorship program helps provide nutrious meals, clothes, healthcare, and an education to orphaned children in over eight countries. PAUSA also states that the sponsorship will enable the guardian, often a family member, to provide a higher level of care. Sponsors will receive a welcome pack and after a year, a Feedback Report, to show how the sponsorship is improving the child's life.
Stated Purpose:
"to bring about an equitable world by tackling the root causes of poverty."
Year, State Incorporated:
2015, VA
Penny Appeal USA (PAUSA) works with its international affiliate, Penny Appeal, to alleviate poverty. The organization's Thirst Relief program provides access to safe water and electricity to communities in need. Penny Appeal USA at Home provides resources such as shelter for victims of domestic violence, disaster relief kits, and digital literacy training in low-income school districts. The Emergency Response program provides disaster relief assistance around the world in the form of food, water, medical kits, and shelter. Feed Our World delivers meals across the world to families in need. Education First offers tools and resources to schools and students to increase the accessibility and quality of education. Heal Humanity provides healthcare equipment, facilities and medical aid for patients that lack access to these necessities. Income Generation promotes sustainability by offering rural communities overseas the tools and skills they need to be self-sufficient. OrphanKind supports orphan children through sponsorship and community nurturing programs, which are designed to provide orphan children with education, access to quality healthcare, and a foster parent.
For the year ended December 31, 2022, Penny Appeal USA's program expenses were:
Penny Appeal at Home: $3,120
Education First: $5,845
Emergency response: $1,462,938
Feed Our World: $749,333
Heal Humanity: $339,599
Income generation: $553,145
OrphanKind: $624,855
Religious giving: $813,379
Thirst Relief: $971,822
Advocacy: $8,350
Other programs: $2,801
Total Program Expenses: $5,535,187
Chief Executive
Rehan Dawer, Interim Executive Director
Compensation*
$155,770
Chair of the Board
Rehan Dawer
Chair's Profession / Business Affiliation
Interim Executive Director, Penny Appeal USA
Board Size
5
Paid Staff Size
17
*2024 compensation, as reported by the organization, includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Telemarketing
Fundraising costs were 26% of related contributions. (Related contributions, which totaled $7,539,292, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on Penny Appeal USA's audited financial statements for the year ended December 31, 2022.
Source of Funds
| Interest income | $1,316 |
| Special events | $24,221 |
| Other income | $61,589 |
| Contributions | $6,820,814 |
| In-kind contributions | $694,257 |
| Merchandise | $87,012 |
| Total Income | $7,689,209 |
Programs: 69% Fundraising: 25% Administrative: 6%
| Total Income | $7,689,209 |
| Total expenses: | $8,009,823 |
| Program expenses | $5,535,187 |
| Fundraising expenses | $1,992,083 |
| Administrative expenses | $482,553 |
| Other expenses | $0 |
| Income in Excess of Expenses | $-320,614 |
| Beginning Net Assets | $3,467,867 |
| Other Changes In Net Assets | $0 |
| Ending Net Assets | $3,147,253 |
| Total Liabilities | $1,509,854 |
| Total Assets | $4,657,107 |
Note: According to the organization's 2022 audited financial statements, PAUSA received in-kind contributions totaling $694,257 in the form of food and supplies.
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
RELATED CONTENT
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Meets Standards
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Standards Not Met
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Did Not Disclose
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Review in Progress
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Unable to Verify
Report completed by:
BBB Wise Giving Alliance