PCI-Media Impact
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
PCI-Media Impact does not meet the following 2 Standards for Charity Accountability:
Standard 6 (Board Policy on Effectiveness)
Have a board policy of assessing, no less than every two years, the organization's performance and effectiveness and of determining future actions required to achieve its mission.
PCI does not meet this Standard because:
- The board of directors does not have a written policy stating that, at least every two years, an appraisal be done assessing the organization’s performance and effectiveness and determining future actions required to achieve its mission.
Standard 7 (Board Approval of Written Report on Effectiveness)
Submit to the organization's governing body, for its approval, a written report that outlines the results of the aforementioned performance and effectiveness assessment and recommendations for future actions.
PCI does not meet this Standard because:
- The organization has not completed an effectiveness assessment in the last two years.
PCI-Media Impact meets the remaining 18 Standards for Charity Accountability.
Stated Purpose:
"to create a healthier, more sustainable, and just world using the power of storytelling and community."
Year, State Incorporated:
1985, NY
PCI-Media Impact (PCI) reports that it partners with local communities and organizations around the globe to engage audiences through storytelling to create large-scale change. The organization uses television, radio, video, print, social media, interpersonal channels, and community mobilization to produce narratives that shift social norms, improve knowledge, connect people to services, and work to create positive behavior change at the community, national, and regional levels. PCI also states that its participatory design, production, and broadcast process helps mentor local agencies in effective communication techniques and strengthens partner networks.
For the year ended December 31, 2022, PCI-Media Impact's program expenses were:
Serial drama: $1,160,244
Global campaigns: $579,091
General program: $1,018,300
Total Program Expenses: $2,757,635
Chief Executive
Neemesha Brown, President
Compensation*
$230,362
Chair of the Board
Tony Lee
Chair's Profession / Business Affiliation
Managing Partner, Alera Group Company, LLC
Board Size
7
Paid Staff Size
12
*2022 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Radio
Fundraising costs were 7% of related contributions. (Related contributions, which totaled $7,164,041, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on PCI-Media Impact's audited financial statements for the year ended December 31, 2022.
Source of Funds
| Contributions and grants | $7,164,041 |
| Other income | $59,156 |
| Total Income | $7,223,197 |
Programs: 70% Fundraising: 13% Administrative: 18%
| Total Income | $7,223,197 |
| Total expenses: | $3,965,952 |
| Program expenses | $2,757,635 |
| Fundraising expenses | $497,417 |
| Administrative expenses | $710,900 |
| Other expenses | $0 |
| Income in Excess of Expenses | $3,257,245 |
| Beginning Net Assets | $-682,642 |
| Other Changes In Net Assets | $0 |
| Ending Net Assets | $2,574,603 |
| Total Liabilities | $1,825,554 |
| Total Assets | $4,400,157 |
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
RELATED CONTENT
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Meets Standards
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Standards Not Met
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Did Not Disclose
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Review in Progress
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Unable to Verify
Report completed by:
BBB Wise Giving Alliance