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CHARITY REVIEW
Issued: January 2025 Expires: January 2027

Now I Lay Me Down to Sleep

Accredited Charity
Accredited Charity

Meets Standards
(720) 283-3339
Post Office Box 621669
Littleton, CO, 80162
https://nowilaymedowntosleep.org/
📄 Full Report 🖨️ Print 📋 BBB Charity Standards

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

Now I Lay Me Down to Sleep meets the 20 Standards for Charity Accountability.

Stated Purpose:
"to introduce remembrance photography to parents experiencing the loss of a baby with a free gift of professional portraiture."

Year, State Incorporated:
2005, CO

Now I Lay Me Down to Sleep (NILMDTS) reports that it offers remembrance portraits to parents who have lost a baby in order to promote healing, hope, and to honor the lost child. The organization states that it recruits, trains, and mobilizes photographers across the United States and in 20 countries worldwide. NILMDTS also offers online support to those suffering loss and an annual remembrance walk to honor children who passed away and raise awareness of pregnancy and infant loss.

For the year ended June 30, 2024, Now I Lay Me Down to Sleep's program expenses were:

Program services: $3,011,341

Total Program Expenses: $3,011,341

Chief Executive
Missy Thomas, Executive Director

Compensation*
$80,885

Chair of the Board
Samuel Rodriguez

Chair's Profession / Business Affiliation
Chief Executive Officer, Voigt's Bus Companies

Board Size
7

Paid Staff Size
8

*2023 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Note: Ms. Thomas became Interim Executive Director in September 2023. Former Executive Director, Gina Harris, received $121,258 in compensation during 2023.

Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Radio

Fundraising costs were 6% of related contributions. (Related contributions, which totaled $2,993,226, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on Now I Lay Me Down to Sleep's audited financial statements for the year ended June 30, 2024.

Source of Funds
In-kind contributions $2,307,220
Contributions $598,399
Special events $87,607
Care packages $2,283
Merchandise sales $31,873
Other income $25,246
Total Income $3,052,628

Programs: 93% Fundraising: 5% Administrative: 2%

Total Income $3,052,628
Total expenses: $3,230,835
  Program expenses $3,011,341
  Fundraising expenses $170,941
  Administrative expenses $48,553
  Other expenses $0
Income in Excess of Expenses $-178,207
Beginning Net Assets $798,198
Other Changes In Net Assets $0
Ending Net Assets $619,991
Total Liabilities $19,496
Total Assets $639,487

Note: According to the organization’s audited financial statements for the year ended June 30, 2024, NILMDTS received in-kind contributions totaling $2,307,220 in the form of professional photography sessions.

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

RELATED CONTENT

Report completed by:
BBB Wise Giving Alliance