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CHARITY REVIEW
Issued: August 2024 Expires: August 2026

Heartbeat International

Accredited Charity
Accredited Charity

Meets Standards

Accreditation seal
8405 Pulsar Place, Suite 100
Columbus, OH, 43240

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

Heartbeat International meets the 20 Standards for Charity Accountability.

Complaint


Number of complaints processed by the BBB in th last 36 months: 1

The organization addressed the complaint issue brought to its attention: 1

The organization did not address the complaint issue brought to its attention: 0

The complaint involved an individual seeking to have their name removed from a mailing list.

Stated Purpose:
"to reach and rescue as many lives as possible through an effective global network of life-affirming pregnancy help that renews communities for life."

Year, State Incorporated:
1971, OH

Heartbeat International reports that it coordinates direct services of pro-life policies to more than 3,400 affiliates in the United States and internationally, including email and phone consultations, on-site and organizational assessments, and digital training for individuals and organizations. The organization provides training manuals, website design, clinical management software and hosting to current and start up pregnancy help organizations. Heartbeat International also operates Option Line, which is a pro-life contact center that people can reach via live chat, texting, and through email. Clients are connected to pregnancy help organizations in the United States and Canada. The organization hosts an annual conference and training at Pregnancy Help Institute. Heartbeat Academy offers live and recorded webinars, courses, and virtual training opportunities for individuals serving in pregnancy help organizations.

For the year ended September 30, 2023, Heartbeat International's program expenses were:

Program services: $8,021,036

Total Program Expenses: $8,021,036

Chief Executive
Jor-El Godsey, President

Compensation*
$150,316

Chair of the Board
Margaret Hartshorn, PhD

Chair's Profession / Business Affiliation
Retired

Board Size
15

Paid Staff Size
103

*2022 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Radio, Special events, Foundation grants

Fundraising costs were 23% of related contributions. (Related contributions, which totaled $7,220,101, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on Heartbeat International's audited financial statements for the year ended September 30, 2023.

Source of Funds
Contributions and grants $6,419,828
Program service revenue $2,190,394
Interest income $83,569
Employee Retention Credit program $800,273
Membership dues $260,730
Total Income $9,754,794

Programs: 80% Fundraising: 16% Administrative: 4%

Total Income $9,754,794
Total expenses: $10,040,245
  Program expenses $8,021,036
  Fundraising expenses $1,636,610
  Administrative expenses $382,599
  Other expenses $0
Income in Excess of Expenses $-285,451
Beginning Net Assets $2,150,517
Other Changes In Net Assets $0
Ending Net Assets $1,865,066
Total Liabilities $1,000,758
Total Assets $2,865,824

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

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Report completed by:
BBB Wise Giving Alliance