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CHARITY REVIEW
Issued: October 2025 Expires: October 2027

National Center on Shaken Baby Syndrome

Accredited Charity
Accredited Charity

Meets Standards

1433 North 1075 West, Suite 110
Farmington, UT, 84025

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

National Center on Shaken Baby Syndrome meets the 20 Standards for Charity Accountability.

Stated Purpose:
"to prevent shaken baby syndrome/abusive head trauma and promote the well-being of infants through supporting and educating families, caregivers and professionals."

Year, State Incorporated:
2000, UT

The National Center on Shaken Baby Syndrome (NCSBS) works nationally and internationally with hospitals, public health, pediatricians, social workers, home visitors, and other similarly aligned individuals and organizations to provide education and resources to families and professionals that will keep babies safe. The organization developed the Period of PURPLE Crying program to equip parents/caregivers and healthcare professionals with evidence-based tools to understand normal infant crying, reduce frustration, and prevent Shaken Baby Syndrome/Abusive Head Trauma (SBS/AHT), the leading cause of physical child abuse deaths. In 2023-2024, the NCSBS reports that over 1,000 healthcare professionals and 800 locations delivered the Period of Purple Crying program to newborn families across the country.

For the year ended June 30, 2024, National Center on Shaken Baby Syndrome's program expenses were:

Program services $682,094
Total Program Expenses $682,094

Chief Executive
Danielle Vazquez, Executive Director

Compensation*
$102,662

Chair of the Board
Bryce M. Froerer, JD

Chair's Profession / Business Affiliation
Partner, Froerer and Miles

Board Size
7

Paid Staff Size
9

*2023 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals

Fundraising costs were 34% of related contributions. (Related contributions, which totaled $64,390, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on National Center on Shaken Baby Syndrome's audited financial statements for the year ended June 30, 2024.

Source of Funds
Sales of resource materials, net $649,294
Contributions $64,390
Investment return, net $32,907
Total Income $746,591

Programs: 78% Fundraising: 3% Administrative: 19%

Total Income $746,591
Total expenses: $870,548
  Program expenses $682,094
  Fundraising expenses $22,137
  Administrative expenses $166,317
  Other expenses $0
Income in Excess of Expenses $-123,957
Beginning Net Assets $529,099
Other Changes In Net Assets $0
Ending Net Assets $405,142
Total Liabilities $296,758
Total Assets $701,900

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

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Report completed by:
BBB Wise Giving Alliance