Goodwill Kentucky
Meets Standards
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
Goodwill Kentucky meets the 20 Standards for Charity Accountability.
Stated Purpose:
Goodwill Kentucky helps Kentuckians find pathways out of poverty with a vision to end poverty in Kentucky.
Year, State Incorporated:
1923, KY
Also Known As:
Goodwill Industries of Kentucky
Goodwill Kentucky operates in 103 counties and positively impacts more than 20,000 individuals each year. It works in and around low-income communities and offers a wide range of programs and wraparound services to help disadvantaged Kentuckians achieve wellbeing. Most of the individuals it assists are in recovery from addiction, readjusting from incarceration, or battling chronic poverty. With 69 retail locations, its presence is easy to spot, but thats only the beginning of the nonprofits story. Nearly ninety cents of every dollar earned at its retail stores directly supports programs and services that uplift Kentucky.
To support statewide needs, Goodwill Kentucky operates twelve Opportunity Centers” that serve as community resource hubs for individuals impacted by poverty. These centers offer a comprehensive array of programs and support services that promote self-sufficiency and improve quality of life. Programming includes career coaching, job-readiness and certifications, financial and budgeting support, transportation and housing assistance, mental health services, digital literacy training, legal services, ELL classes, SNAP E&T assistance, referrals for addiction treatment, young adult services, and more. In 2025, Goodwill Kentucky employed 2,722 team members and helped 3,180 individuals secure quality employment. These outcomes extend beyond statistics—reflecting transformed lives and strengthened communities.
For the year ended December 31, 2024, Goodwill Kentucky's program expenses were:
| Employment Program | $78,155,697 |
| Workforce Development Program | $35,669,904 |
| Total Program Expenses | $113,825,601 |
Chief Executive
Amy Luttrell, President & CEO
Chair of the Board
Hugh Haydon
Chair's Profession / Business Affiliation
President & CEO, Kentucky Bioprocessing, Inc
Board Size
16
Method(s) Used:
Direct mail appeals, Telephone appeals, Invitations to fund raising events, Print advertisements (newspapers, magazines, etc.), Television, Grant proposals, Internet, Planned giving arrangements, Cause-related marketing (affinity credit cards, consumer product sales, etc.), Other
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on Goodwill Kentucky's audited financial statements - consolidated for the year ended December 31, 2024.
Source of Funds
| Sales of donated and purchased good, net | $74,418,664 |
| Donated good and vehicles received | $37,324,091 |
| Governmental revenue | $16,712,025 |
| Capital campaign | $4,520,871 |
| Investment return, nonoperating, net | $3,276,813 |
| Contributions | $1,355,277 |
| Miscellaneous income | $1,323,548 |
| Investment return, operating, net | $1,118,646 |
| Non-governmental revenue | $338,828 |
| Change in funds held in trust by others | $34,042 |
| (Loss) gain on sale of property and equipment | $-732,053 |
| Total Income | $139,690,752 |
Programs: 88% Fundraising: 0% Administrative: 12%
| Total Income | $139,690,752 |
| Total expenses: | $128,963,452 |
| Program expenses | $113,825,601 |
| Fundraising expenses | $294,358 |
| Administrative expenses | $14,843,493 |
| Other expenses | $0 |
| Income in Excess of Expenses | $10,727,300 |
| Beginning Net Assets | $180,101,495 |
| Other Changes In Net Assets | $0 |
| Ending Net Assets | $190,828,795 |
| Total Liabilities | $87,829,068 |
| Total Assets | $278,657,863 |
Total assets as reported above include $182,660,245 in property and equipment, net.
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
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Report completed by:
BBB serving Greater Kentucky and South Central Indiana