American Heart Association
Meets Standards
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
American Heart Association meets the 20 Standards for Charity Accountability.
Stated Purpose:
"to be a relentless force for a world of longer, healthier lives."
Year, State Incorporated:
1924, NY
Also Known As:
National Stroke Association American Stroke Association
American Heart Association (AHA) reports that it is dedicated to ensuring equitable health in all communities. The organization reports that it works as a catalyst connecting sectors, communities, and countries to drive toward an equitable and healthy world. AHA works to accelerate heart and brain science through grants and translates science and advocates to see it applied in the healthcare system, in public policies, and in communities. The organization provides science-based treatment guidelines to healthcare professionals to help them provide quality care to their patients, and educates lawmakers, policymakers and the public to advocate for changes to protect and improve the health of our schools, worksites, and communities. AHA also provides CPR education and training. Some ($136,319,000 or 18%) of AHA's programs are conducted in conjunction with fundraising appeals.
For the year ended June 30, 2024, American Heart Association's program expenses were:
| Public health education | $377,016,000 |
| Professional education and training | $333,488,000 |
| Research | $235,335,000 |
| Community services | $62,857,000 |
| Total Program Expenses | $1,008,696,000 |
Chief Executive
Nancy Brown, Chief Executive Officer
Compensation*
$4,388,845
Chair of the Board
Marsha Jones
Chair's Profession / Business Affiliation
Retired, Executive Vice President, Chief Diversity Officer, The PNC Financial Services Group, Inc.
Board Size
25
Paid Staff Size
3384
*2023 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Membership appeals, Planned giving arrangements, Print advertisements (newspapers, magazines, etc.), Telephone appeals, Radio, Cause-related marketing (affinity credit cards, consumer product sales, etc.), Television
American Heart Association incurred joint costs of $251,299,000 for informational materials and activities that included fundraising materials. Of those costs $174,760,000 was allocated to program expenses, $57,099,000 was allocated to fundraising expenses, and $19,440,000 was allocated to administrative expenses.
Fundraising costs were 14% of related contributions. (Related contributions, which totaled $742,538,000, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on American Heart Association's audited financial statements - consolidated for the year ended June 30, 2024.
Source of Funds
| Special events, net | $272,870,000 |
| Contributions | $260,654,000 |
| Sales of educational materials | $229,044,000 |
| Program fees | $160,706,000 |
| Investment return, net | $112,446,000 |
| Bequests and split interest agreements | $108,956,000 |
| In-kind contributions | $86,509,000 |
| Royalty revenue | $22,831,000 |
| Government grants | $13,549,000 |
| Unrealized gains on beneficial interest in perpetual trusts, net | $11,102,000 |
| Perpetual trust distributions | $8,298,000 |
| Change in value of split interest agreements | $8,160,000 |
| Membership dues | $6,767,000 |
| Miscellaneous revenue, net | $4,038,000 |
| Total Income | $1,297,770,000 |
Programs: 84% Fundraising: 9% Administrative: 7%
| Total Income | $1,297,770,000 |
| Total expenses: | $1,202,333,000 |
| Program expenses | $1,008,696,000 |
| Fundraising expenses | $106,416,000 |
| Administrative expenses | $87,221,000 |
| Other expenses | $0 |
| Income in Excess of Expenses | $95,437,000 |
| Beginning Net Assets | $1,247,845,000 |
| Other Changes In Net Assets | $3,158,000 |
| Ending Net Assets | $1,346,302,000 |
| Total Liabilities | $649,806,000 |
| Total Assets | $1,996,108,000 |
Note 1: According to the organization's audited financial statements for the year ended June 30, 2024, AHA reported in-kind contributions of $86,509,000 including PSAs and other advertising ($60,439,000), services ($24,418,000), facilities and supplies ($1,528,000), and vehicles ($124,000).
Note 2: In the above financial section, "other changes in net assets" represents change in value of split interest agreements (8,160,000) and non controlling interest (-$5,140,000).
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
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Meets Standards
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Standards Not Met
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Did Not Disclose
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Review in Progress
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Unable to Verify
Report completed by:
BBB Wise Giving Alliance