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CHARITY REVIEW
Issued: May 2025 Expires: May 2027

Tree San Diego

Accredited Charity
Accredited Charity

Meets Standards
(858) 210-6451
PO Box 6324
San Diego, CA, 92166-0324
https://www.treesandiego.org/
📄 Full Report 🖨️ Print 📋 BBB Charity Standards

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

Tree San Diego meets the 20 Standards for Charity Accountability.

Stated Purpose:
Tree San Diego is a nonprofit dedicated to enhancing the quality, density, and sustainability of the region’s urban forests for the benefit of all communities and the environment.

Year, State Incorporated:
2014, CA

Tree San Diego (TSD) is a nonprofit organization committed to improving environmental and community well-being across San Diego County through urban forestry. The organization leads strategic, science-based tree planting efforts that prioritize increasing canopy cover in under-resourced neighborhoods, with the goals of improving air quality, reducing urban heat, and advancing environmental equity. TSD also delivers accessible environmental education programs designed to increase public understanding of the critical role trees play in ecosystem and public health. These programs engage youth, schools, residents, and local partners in community-based sustainability practices. Through its workforce development initiatives, we prepare individuals in underserved populations for employment in urban forestry and related green industries. Participants receive paid, hands-on experience alongside training in arboriculture, climate resilience, and green infrastructure, helping to build a skilled and diverse environmental workforce. In addition, TSD collaborates with local governments, schools, and organizations to support urban planning and long-term forest management.

For the year ended December 31, 2024, Tree San Diego's program expenses were:

Branch Out San Diego $368,865
TreeJectory Plus $139,483
Other $53,380
Other program services $50,670
Total Program Expenses $612,398

Chief Executive
Elektra Fike-Data, Executive Director

Chair of the Board
Mr. Scott Paul, Board Chairperson

Chair's Profession / Business Affiliation
Taylor Guitars

Board Size
7

Paid Staff Size
10

Method(s) Used:
Direct mail appeals, Invitations to fund raising events, Grant proposals, Internet, Appeals via Social Media (Facebook, etc.)

% of Related Contributions on Fundraising: 1.98%

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on Tree San Diego's IRS Form 990 for the year ended December 31, 2024.

Source of Funds
Contributions and grants $652,610
Other revenue $90,033
Investment income $-26,885
Total Income $715,758

Programs: 82% Fundraising: 2% Administrative: 17%

Total Income $715,758
Total expenses: $751,322
  Program expenses $612,398
  Fundraising expenses $12,890
  Administrative expenses $126,034
  Other expenses $0
Income in Excess of Expenses $-35,564
Beginning Net Assets $674,623
Other Changes In Net Assets $-10
Ending Net Assets $639,049
Total Liabilities $304,597
Total Assets $943,646
Organization has stated that they will be conducting an audit at the end of the 2025 fiscal year.

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

RELATED CONTENT

Report completed by:
Better Business Bureau Serving the Pacific Southwest