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CHARITY REVIEW
Issued: December 2025 Expires: December 2026

Operation Brightside, Inc.

Accredited Charity
Accredited Charity

Meets Standards

4646 Shenandoah Ave
Saint Louis, MO, 63110

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

Operation Brightside, Inc. meets the 20 Standards for Charity Accountability.

Stated Purpose:
"To improve the quality of life in our community by educating, engaging and inspiring St. Louisans to make our region cleaner, greener and more environmentally sustainable." 

Year, State Incorporated:
1982, MO

Also Known As:
Brightside St. Louis

Project Blitz, Graffiti Eradication, Neighbors Naturescaping, Blooming Soon!, Flowers for Downtown, St. Louis City Recycles, Demonstration Garden, St. Louis Urban Garden Symposium and other monarch- and pollinator-conservation outreach.

For the year ended December 31, 2024, Operation Brightside, Inc.'s program expenses were:

Programs $584,127
Total Program Expenses $584,127

Chief Executive
Mary Lou Green, Executive Director

Chair of the Board
Mary Stewart

Chair's Profession / Business Affiliation
Buckley & Buckley

Board Size
7

Method(s) Used:
Direct mail appeals, Invitations to fund raising events, Print advertisements (newspapers, magazines, etc.), Television, Grant proposals, Internet, Cause-related marketing (affinity credit cards, consumer product sales, etc.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on Operation Brightside, Inc.'s audited financial statements for the year ended December 31, 2024.

Source of Funds
Grants $507,135
Contributions $86,951
Rental Income $32,401
Sales and Events $18,019
Other $2,782
Interest Income $1,027
In-Kind Contributions $240
Total Income $648,555

Programs: 86% Fundraising: 1% Administrative: 4%

Total Income $648,555
Total expenses: $680,197
  Program expenses $584,127
  Fundraising expenses $6,820
  Administrative expenses $27,551
  Other expenses $61,699
Income in Excess of Expenses $-31,642
Beginning Net Assets $900,160
Other Changes In Net Assets $0
Ending Net Assets $868,518
Total Liabilities $134,541
Total Assets $1,003,059

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

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Report completed by:
BBB of Eastern & Southwest Missouri & Southern Illinois