Amplify
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
Amplify does not meet the following 1 Standards for Charity Accountability:
Standard 11 (Financial Statements)
Make available to all, on request, complete annual financial statements prepared in accordance with generally accepted accounting principles. When total annual gross income exceeds $1 million, these statements should be audited in accordance with generally accepted auditing standards. For charities whose annual gross income is less than $1 million, a review by a certified public accountant is sufficient to meet this standard. For charities whose annual gross income is less than $250,000, an internally produced, complete financial statement is sufficient to meet this standard.
Amplify does not meet this standard because:
The organization has not had a CPA review or audit of its financial statements for the past fiscal year. BBB standards require a CPA Review when revenue is between $250,000-$1 million or an audit when revenue is more than $1 million.
Amplify's leadership said at this time, it would be cost prohibitive for the nonprofit to conduct a CPA Review or audit. Instead, it ensures accountability through IRS filings, internal financial reviews, and regular oversight by its board.
Amplify meets the remaining 19 Standards for Charity Accountability.
Stated Purpose:
Amplify Louisville’s mission is to supercharge Louisville’s entrepreneurial ecosystem by supporting tech-enabled, venture-backable startups, giving them the resources to explore ideas, build solutions, launch products, and grow their business. It acts as an aggregator and creator of resources—like access to capital, talent, customers, mentors—while also providing community programming and events to help founders thrive.
Year, State Incorporated:
2019, KY
Also Known As:
Amplify Louisville Amplify Startups
Amplify is the state-funded entrepreneurial support organization for the greater Louisville area. It serves tech-enabled, venture-backable startups, agnostic to industry, from ideation to their first growth stage investment round. It does this with coaching, resources, events and programs, and overall community navigation.
For the year ended June 30, 2024, Amplify's program expenses were:
| Program services | $823,643 |
| Total Program Expenses | $823,643 |
Chief Executive
Larry Horn, Co-Founder and CEO
Chair of the Board
Mr. Lance Mann
Chair's Profession / Business Affiliation
Assurance Director & Certified Fraud Examiner, Dean Dorton
Board Size
11
Paid Staff Size
9
Method(s) Used:
Telephone appeals, Grant proposals
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on Amplify's IRS Form 990 for the year ended June 30, 2024.
Source of Funds
| Government grants | $872,314 |
| All other contributions, gifts, grants | $124,397 |
| Fundraising events | $3,000 |
| Other fundraising events, net | $2,671 |
| Miscellaneous revenue | $600 |
| Total Income | $1,002,982 |
Programs: 84% Fundraising: 0% Administrative: 16%
| Total Income | $1,002,982 |
| Total expenses: | $977,886 |
| Program expenses | $823,643 |
| Fundraising expenses | $0 |
| Administrative expenses | $154,243 |
| Other expenses | $0 |
| Income in Excess of Expenses | $25,096 |
| Beginning Net Assets | $-99,996 |
| Other Changes In Net Assets | $0 |
| Ending Net Assets | $-74,900 |
| Total Liabilities | $161,708 |
| Total Assets | $86,808 |
Total assets as reported above include $7,718 in property and equipment, net.
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
RELATED CONTENT
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Meets Standards
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Standards Not Met
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Did Not Disclose
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Review in Progress
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Unable to Verify
Report completed by:
BBB serving Greater Kentucky and South Central Indiana