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CHARITY REVIEW
Issued: July 2025 Expires: July 2027

Treehouse Children's Museum

Standards Not Met
Standards Not Met
16 17 18
347 E 22nd St
Ogden, UT, 84401-1415

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

Treehouse Children's Museum does not meet the following 3 Standards for Charity Accountability:

Standard 16 (Annual Report)
Have an annual report available to all, on request, that includes: (a) the organization's mission statement, (b) a summary of the past year's program service accomplishments, (c) a roster of the officers and members of the board of directors, (d) financial information that includes (i) total income in the past fiscal year, (ii) expenses in the same program, fund raising and administrative categories as in the financial statements, and (iii) ending net assets.

Treehouse Children's Museum does not meet this standard because:

The organization did not send BBB an annual report.  

Standard 17 (Web Site Disclosures)
Include on any charity websites that solicit contributions, the same information that is recommended for annual reports, as well as the mailing address of the charity and electronic access to its most recent IRS Form 990.

Treehouse Children's Museum does not meet this standard because:

The organization does not have access to its most recent IRS Form 990 on its website.  

Standard 18 (Privacy for Written Appeals & Internet Privacy)
Address privacy concerns of donors by (a) providing in written appeals, at least annually, a means (e.g., such as a check off box) for both new and continuing donors to inform the charity if they do not want their name and address shared outside the organization, (b) providing a clear, prominent and easily accessible privacy policy on any of its websites that tells visitors (i) what information, if any, is being collected about them by the charity and how this information will be used, (ii) how to contact the charity to review personal information collected and request corrections, (iii) how to inform the charity (e.g., a check off box) that the visitor does not wish his/her personal information to be shared outside the organization, and (iv) what security measures the charity has in place to protect personal information.

Treehouse Children's Museum does not meet this standard because:

The organization does not have an online privacy policy.  

Treehouse Children's Museum meets the remaining 17 Standards for Charity Accountability.

Stated Purpose:
Treehouse Children’s Museum invites children and their grownups to Step into a Story® and discover the power of narrative and imaginative play to connect us. Treehouse fosters empathy and collaboration and helps create confident, life-long learners.

Year, State Incorporated:
1989, UT

Treehouse Children’s Museum offers nearly 30,000 square feet of colorful and engaging exhibits in the Elizabeth Stewart Treehouse Museum building in downtown Ogden, Utah. At its center stands a 30 foot tall tree surrounded by two levels of unique, handcrafted exhibits that are “sets” for both imaginative play and content learning. Treehouse’s programming includes daily theater and art explorations, plus storybook parties and events, residencies and workshops with at least 8 nationally published children’s book authors and illustrators each year, and two hour field trips with Treehouse ParticiPlays®, storytelling, and visual art activities for the students. Treehouse supports parents in their role as their role as their child’s first teacher by providing Kindergarten readiness materials and programs and supports elementary, preschool, and Head Start educators by providing resources including 2-hour field trips and workshops and other enrichment resources to enhance their curriculum. Treehouse, along with its literacy partners, distributes more than 40,000 free or $1, new children’s books to families and schools in Northern Utah each year.

For the year ended December 31, 2024, Treehouse Children's Museum's program expenses were:

Programs $1,301,014
Total Program Expenses $1,301,014

Chief Executive
Lynne Goodwin, Executive Director

Chair of the Board
Kenyon Dove, Community Volunteer

Chair's Profession / Business Affiliation

Board Size
25

Paid Staff Size
216

Method(s) Used:
Direct mail appeals, Invitations to fund raising events, Grant proposals, Internet, Membership appeals, Appeals via Social Media (Facebook, etc.)

% of Related Contributions on Fundraising: 13.29%

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on Treehouse Children's Museum's audited financial statements for the year ended December 31, 2024.

Source of Funds
Admissions $388,021
Memberships $218,437
Foundations $190,100
Public Support $173,885
Corporations $90,509
Special Events $73,169
Interest $52,557
Individuals $32,499
Sales $6,682
Total Income $1,225,859

Programs: 88% Fundraising: 7% Administrative: 5%

Total Income $1,225,859
Total expenses: $1,485,176
  Program expenses $1,301,014
  Fundraising expenses $104,344
  Administrative expenses $79,818
  Other expenses $0
Income in Excess of Expenses $-259,317
Beginning Net Assets $5,555,400
Other Changes In Net Assets $0
Ending Net Assets $5,296,083
Total Liabilities $152,089
Total Assets $5,448,171

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

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Report completed by:
BBB Serving the Mountain West