ProKids
Meets Standards
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
ProKids meets the 20 Standards for Charity Accountability.
Stated Purpose:
ProKids mobilizes the community to break the vicious cycle of child abuse and neglect by recruiting, training, and supporting community members to become Court Appointed Special Advocates, known as
CASA Volunteers. CASAs speak up for children in all areas of their lives and ultimately guide them into environments where they can thrive. At ProKids, we believe every child deserves to grow up in a safe, stable, and permanent home.
Year, State Incorporated:
1981, OH
ProKids exists because of the nearly 3,500 children in Hamilton County who have suffered such severe abuse and neglect that they have been placed into the child protection system, most into foster care. Programming includes:
• CASA University – ProKids CASA Volunteer recruitment and training program. 30-hours of preservice training, 12- hours of specialized training, and 12-hours of continuing education annually.
• Building Blocks- serves children birth - 5 with an emphasis on pediatric medical care, early childhood development, and kindergarten readiness.
• Framing Futures- serves children 6-13 with an emphasis on education and socio-emotional development.
• Launch- serves youth 14+ who are at-risk of aging out of foster care without a permanent home with an emphasis on high school graduation, stable housing, and self-sufficiency.
• Steps to Peace- serves children who have experienced severe trauma and/or are survivors/witnesses of domestic violence. Due to Covid-19, children have endured longer, and more severe periods of abuse – resulting in increased trauma.
For the year ended December 31, 2023, ProKids's program expenses were:
| Operating | $3,878,293 |
| Victims of Crime Act (VOCA) | $145,261 |
| Total Program Expenses | $4,023,554 |
Chief Executive
Tracy Cook, Executive Director
Chair of the Board
Ms. MacKenzie Chavez, Board President
Chair's Profession / Business Affiliation
Board Size
30
Paid Staff Size
50
Method(s) Used:
Direct mail appeals, Invitations to fund raising events, Grant proposals, Internet, Planned giving arrangements, Appeals via Social Media (Facebook, etc.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on ProKids's audited financial statements for the year ended December 31, 2023.
Source of Funds
| Capital Campaign, net of expenses totaling $180,000 | $12,146,850 |
| Contributions, grants and fundraising | $3,467,272 |
| Investment Return, net | $1,712,606 |
| Donated services | $1,334,574 |
| Friends of Children Society, net of expenses totaling $30,018 | $1,072,338 |
| Government grants | $144,217 |
| United Way & Community Chest | $11,421 |
| Other | $5,432 |
| Loss on disposal of fixed assets | $-5,233 |
| Total Income | $19,889,477 |
Programs: 82% Fundraising: 11% Administrative: 7%
| Total Income | $19,889,477 |
| Total expenses: | $4,910,966 |
| Program expenses | $4,023,554 |
| Fundraising expenses | $545,853 |
| Administrative expenses | $341,559 |
| Other expenses | $0 |
| Income in Excess of Expenses | $14,978,511 |
| Beginning Net Assets | $17,417,197 |
| Other Changes In Net Assets | $-543 |
| Ending Net Assets | $32,395,165 |
| Total Liabilities | $864,983 |
| Total Assets | $33,260,148 |
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
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Standards Not Met
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Review in Progress
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Unable to Verify
Report completed by:
BBB Cincinnati