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CHARITY REVIEW
Issued: October 2025 Expires: October 2027

A Precious Child

Standards Not Met
Standards Not Met
16 18 19
(303) 466-4272
7051 West 118th Avenue
Broomfield, CO, 80020
https://apreciouschild.org
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Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

A Precious Child does not meet the following 3 Standards for Charity Accountability:

Standard 16 (Annual Report)
Have an annual report available to all, on request, that includes: (a) the organization's mission statement, (b) a summary of the past year's program service accomplishments, (c) a roster of the officers and members of the board of directors, (d) financial information that includes (i) total income in the past fiscal year, (ii) expenses in the same program, fund raising and administrative categories as in the financial statements, and (iii) ending net assets.

APC does not meet this Standard because the 2023 annual report did not include:

  • Total expenses for each program in the same categories that appear in the organization’s financial statements (precious essentials, Marshall fire, Basics 4 Babies, giveSPORTS, empowerment center, Fill A Backpack, precious gift, other programs).

Standard 18 (Privacy for Written Appeals & Internet Privacy)
Address privacy concerns of donors by (a) providing in written appeals, at least annually, a means (e.g., such as a check off box) for both new and continuing donors to inform the charity if they do not want their name and address shared outside the organization, (b) providing a clear, prominent and easily accessible privacy policy on any of its websites that tells visitors (i) what information, if any, is being collected about them by the charity and how this information will be used, (ii) how to contact the charity to review personal information collected and request corrections, (iii) how to inform the charity (e.g., a check off box) that the visitor does not wish his/her personal information to be shared outside the organization, and (iv) what security measures the charity has in place to protect personal information.

APC does not meet this Standard because the privacy policy on its website, https://apreciouschild.org, does not indicate:

  • What security measures are in place to protect personal information that is collected.

Standard 19 (Cause Related Marketing)
Clearly disclose how the charity benefits from the sale of products or services (i.e., cause-related marketing) that state or imply that a charity will benefit from a consumer sale or transaction. Such promotions should disclose, at the point of solicitation: (a) the actual or anticipated portion of the purchase price that will benefit the charity (e.g., 5 cents will be contributed to abc charity for every xyz company product sold), (b) the duration of the campaign (e.g., the month of October), (c) any maximum or guaranteed minimum contribution amount (e.g., up to a maximum of $200,000).

APC does not meet this Standard because, in the past year, the organization participated in promotion for the sale of consumer goods that indicate that the organization will benefit from these purchases. The promotion, however, did not specify:

  • The actual or anticipated amount of the purchase price that will benefit the organization.

The BBB Wise Giving Alliance requested but did not receive complete information from the organization and is unable to verify the organization's compliance with the following Standard(s) for Charity Accountability: 1, 14

A Precious Child meets the remaining 15 Standards for Charity Accountability.

Stated Purpose:
"to provide children in need with opportunities and resources to empower them to achieve their full potential."

Year, State Incorporated:
2008, CO

A Precious Child (APC) reports that it provides essential resources and holistic support to children and their caregivers to help them achieve their full potential in eight Denver Metro area counties. The organization’s Cradle to Career programs address unmet needs from essentials, like clothing, diapers, and school supplies, to educational and extracurricular opportunities to build the soft skills necessary for workforce readiness. APC offers eligible families the opportunity to shop for gently-used clothing, food hygiene items, home goods, toys, books, and baby supplies in their Resource Center, satellite resource centers, and community distributions with agency partners, which focus on large-scale distributions. The Fill A Backpack program gives children in need a new backpack filled with grade-appropriate supplies at the start of the school year. APC’s giveACCESS programs ensure that children in need can participate in sports, arts, and educational opportunities alongside their peers through donated equipment and uniforms, financial assistance, instruments, and other supplies. The Pathways program is dedicated to equipping young individuals, ages 16-24, with relevant experience, industry knowledge, and soft skills training to prepare them for the workforce and long-term success. During the holiday season, APC’s Precious gift program works to collect and donate new toys, gift cards, and other gifts to fulfill the wishes of children in need. In 2023, the organization reports it distributed 1,423,622 infant diapers and 456,000 pounds of goods, served 50,420 children and 13,014 adults, and collaborated with 344 community partners.

For the year ended December 31, 2023, A Precious Child's program expenses were:

Precious essentials $7,882,284
Basics 4 Babies $1,791,600
Fill a backpack $1,440,336
giveSPORTS $967,905
Other programs $853,510
Precious gift $802,067
Empowerment center $598,961
Marshall Fire $63,195
Total Program Expenses $14,399,858

Chief Executive
Eric Gleason, Chief Executive Officer and President

Compensation*
$122,769

Chair of the Board
Jaylene Kunze

Chair's Profession / Business Affiliation
Chief Financial Officer, LegitScript

Board Size
6

Paid Staff Size
37

*2023 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Note: Founder and former Co-Chief Executive Officer Carina Martin was the highest paid employee in 2023, with total compensation or $129,626.

Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Planned giving arrangements, Telephone appeals, Radio, Cause-related marketing (affinity credit cards, consumer product sales, etc.)

Fundraising costs were 7% of related contributions. (Related contributions, which totaled $15,253,357, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on A Precious Child's audited financial statements for the year ended December 31, 2023.

Source of Funds
In-kind contributions $9,889,947
Contributions $3,492,679
Grants $1,736,292
Interest and investment income $78,406
In-kind services $67,920
Special events, net $66,519
Other income $65,133
Retail sales, net $-4,099
Total Income $15,392,797

Programs: 88% Fundraising: 7% Administrative: 5%

Total Income $15,392,797
Total expenses: $16,279,409
  Program expenses $14,399,858
  Fundraising expenses $1,128,860
  Administrative expenses $750,691
  Other expenses $0
Income in Excess of Expenses $-886,612
Beginning Net Assets $8,106,812
Other Changes In Net Assets $0
Ending Net Assets $7,220,200
Total Liabilities $4,834,612
Total Assets $12,054,812

Note: According to the organization's 2023 audited financial statements, APC received in-kind contributions totaling $9,957,867 in the form of clothing and goods ($9,889,947) and services ($67,920).

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

RELATED CONTENT

Report completed by:
BBB Wise Giving Alliance