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CHARITY REVIEW
Issued: March 2026 Expires: March 2027

Variety The Children's Charity of St. Louis

Accredited Charity
Accredited Charity

Meets Standards

11840 Westline Industrial Dr Ste 220
Saint Louis, MO, 63146

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

Variety The Children's Charity of St. Louis meets the 20 Standards for Charity Accountability.

Stated Purpose:
Not available

Year, State Incorporated:
1933, MO

Also Known As:
Variety Club Of St Louis

Program information not available.

For the year ended September 30, 2024, Variety The Children's Charity of St. Louis's program expenses were:

Programs $2,647,518
Total Program Expenses $2,647,518

Chief Executive
Brian Roy, Executive Director

Compensation*
$200,230

Chair of the Board
Mike Lefton

Chair's Profession / Business Affiliation
MX Holdings Executive Chairman

Board Size
31

Method(s) Used:
Direct mail appeals, Print advertisements (newspapers, magazines, etc.), Television, Grant proposals, Internet, Cause-related marketing (affinity credit cards, consumer product sales, etc.), Other

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on Variety The Children's Charity of St. Louis's audited financial statements for the year ended September 30, 2024.

Source of Funds
Contributions $3,064,207
Investment Income $1,305,920
Grants $582,741
In Kind Revenue $27,946
Special Events $7,630
Program Revenue $6,684
Total Income $4,995,128

Programs: 69% Fundraising: 17% Administrative: 14%

Total Income $4,995,128
Total expenses: $3,839,010
  Program expenses $2,647,518
  Fundraising expenses $636,861
  Administrative expenses $554,631
  Other expenses $0
Income in Excess of Expenses $1,156,118
Beginning Net Assets $7,377,087
Other Changes In Net Assets $0
Ending Net Assets $8,533,205
Total Liabilities $374,138
Total Assets $8,907,343

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

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Report completed by:
BBB of Eastern & Southwest Missouri & Southern Illinois