Pink Lady Walk
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
Pink Lady Walk does not meet the following 8 Standards for Charity Accountability:
Standard 1 (Oversight of Operations and Staff)
Organizations shall have a board of directors that provides adequate oversight of the charity's operations and its staff. Indication of adequate oversight includes, but is not limited to, regularly scheduled appraisals of the CEO's performance, evidence of disbursement controls such as board approval of the budget, fund raising practices, establishment of a conflict of interest policy, and establishment of accounting procedures sufficient to safeguard charity finances.
Pink Lady Walk does not meet this standard because:
The CEO is also the board chairperson.
Standard 6 (Board Policy on Effectiveness)
Have a board policy of assessing, no less than every two years, the organization's performance and effectiveness and of determining future actions required to achieve its mission.
Pink Lady Walk does not meet this standard because:
Organization does not have an effectiveness policy.
Standard 7 (Board Approval of Written Report on Effectiveness)
Submit to the organization's governing body, for its approval, a written report that outlines the results of the aforementioned performance and effectiveness assessment and recommendations for future actions.
Pink Lady Walk does not meet this standard because:
Organization does not conduct effectiveness assessments.
Standard 11 (Financial Statements)
Make available to all, on request, complete annual financial statements prepared in accordance with generally accepted accounting principles. When total annual gross income exceeds $1 million, these statements should be audited in accordance with generally accepted auditing standards. For charities whose annual gross income is less than $1 million, a review by a certified public accountant is sufficient to meet this standard. For charities whose annual gross income is less than $250,000, an internally produced, complete financial statement is sufficient to meet this standard.
Pink Lady Walk does not meet this standard because:
Organization files a Form 990-N (which does not include financial information) and did not provide internally-produced financial statements for BBB review.
Standard 16 (Annual Report)
Have an annual report available to all, on request, that includes: (a) the organization's mission statement, (b) a summary of the past year's program service accomplishments, (c) a roster of the officers and members of the board of directors, (d) financial information that includes (i) total income in the past fiscal year, (ii) expenses in the same program, fund raising and administrative categories as in the financial statements, and (iii) ending net assets.
Pink Lady Walk does not meet this standard because:
Organization does not produce an annual report.
Standard 17 (Web Site Disclosures)
Include on any charity websites that solicit contributions, the same information that is recommended for annual reports, as well as the mailing address of the charity and electronic access to its most recent IRS Form 990.
Pink Lady Walk does not meet this standard because:
Organization does not have the required information on their website.
Standard 18 (Privacy for Written Appeals & Internet Privacy)
Address privacy concerns of donors by (a) providing in written appeals, at least annually, a means (e.g., such as a check off box) for both new and continuing donors to inform the charity if they do not want their name and address shared outside the organization, (b) providing a clear, prominent and easily accessible privacy policy on any of its websites that tells visitors (i) what information, if any, is being collected about them by the charity and how this information will be used, (ii) how to contact the charity to review personal information collected and request corrections, (iii) how to inform the charity (e.g., a check off box) that the visitor does not wish his/her personal information to be shared outside the organization, and (iv) what security measures the charity has in place to protect personal information.
Pink Lady Walk does not meet this standard because:
Organization does not have a privacy policy posted to their website.
Standard 19 (Cause Related Marketing)
Clearly disclose how the charity benefits from the sale of products or services (i.e., cause-related marketing) that state or imply that a charity will benefit from a consumer sale or transaction. Such promotions should disclose, at the point of solicitation: (a) the actual or anticipated portion of the purchase price that will benefit the charity (e.g., 5 cents will be contributed to abc charity for every xyz company product sold), (b) the duration of the campaign (e.g., the month of October), (c) any maximum or guaranteed minimum contribution amount (e.g., up to a maximum of $200,000).
Pink Lady Walk does not meet this standard because:
The BBB Wise Giving Alliance requested but did not receive complete information from the organization and is unable to verify the organization's compliance with the following Standard(s) for Charity Accountability: 8, 9, 10, 12, 13
Pink Lady Walk meets the remaining 7 Standards for Charity Accountability.
Stated Purpose:
To help alleviate some of the financial burdens caused by breast cancer.
Year, State Incorporated:
2016, AL
Annual 5K Walk/Run to raise awareness and education about breast cancer. The primary focus is raising funds to help alleviate some of the financial burdens caused by breast cancer.
We service three financial assistance programs (Bill Direct, Recipient Direct, and Prescription Direct): The Bill Direct program will pay any bill up to $300 for someone facing an economic hardship due to a breast cancer diagnosis. The payment is made directly to the creditor. The Recipient Direct program will make payments to chosen individuals, who have a new or reoccurring breast cancer diagnosis, and to organizations that provide breast cancer services to the community. Each chosen recipient will receive $1500.00 to use for their own unique needs, and the Prescription Direct program will credit $250.00 to patients’ accounts at local pharmacies.
Chief Executive
Sharon Carter, Founder/Executive Director
Chair's Profession / Business Affiliation
Not disclosed
Board Size
7
Paid Staff Size
1
Method(s) Used:
Direct mail appeals, Invitations to fund raising events, Print advertisements (newspapers, magazines, etc.), Radio, Grant proposals, Internet, Appeals via Social Media (Facebook, etc.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
| Total Income | $0 |
| Total expenses: | $0 |
| Program expenses | $0 |
| Fundraising expenses | $0 |
| Administrative expenses | $0 |
| Other expenses | $0 |
| Income in Excess of Expenses | $0 |
| Beginning Net Assets | $0 |
| Other Changes In Net Assets | $0 |
| Ending Net Assets | $0 |
| Total Liabilities | $0 |
| Total Assets | $0 |
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
RELATED CONTENT
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Meets Standards
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Standards Not Met
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Did Not Disclose
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Review in Progress
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Unable to Verify
Report completed by:
BBB Serving North Alabama