WNET
Meets Standards
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
WNET meets the 20 Standards for Charity Accountability.
Stated Purpose:
WNET's mission is "Media with Impact." WNET is a multi-media public service non-profit that delivers lifelong learning and meaningful experiences to our communities. Our content inspires curiosity, encourages action, and nurtures dreams.
Year, State Incorporated:
1961, NY
Also Known As:
NJ PBS Public Media NJ, Inc.
WNET is America's flagship PBS station and parent company of THIRTEEN and WLIW21. WNET also operates NJTV, the statewide public media network in New Jersey. Through its broadcast channels, three cable services (THIRTEEN PBSKids, Create and World) and online streaming sites, WNET brings quality arts, education and public affairs programming to more than five million viewers each week. WNET produces and presents such acclaimed PBS series as Nature, Great Performances, American Masters, PBS NewsHour Weekend, and a range of documentaries, children's programs, and local news and cultural offerings. WNET's groundbreaking series for children and young adults include Get the Math, Oh Noah!, and Cyberchase as well as Mission US, the award-winning interactive history game. WNET highlights the tri-state's unique culture and diverse communities through NYC-ARTS, Theater Close-Up, NJTV News with Mary Alice Williams and MetroFocus, the daily multi-platform news magazine focusing on the New York region. In addition, WNET produces online-only programming including the award-winning series about gender identity, First Person, and an intergenerational look at tech and pop culture, The Chatterbox with Kevin and Grandma Lill. In 2015, THIRTEEN launched Passport, an online streaming service which allows members to see new and archival THIRTEEN and PBS programming anytime, anywhere: www.thirteen.org/passport. WNET engages the community through high-quality and innovative media and services designed to enhance learning, enrich lives and extend the impact of public media content, such as through digital initiatives New York Parenting Minutes, Nature Nuggets and community outreach like WNET's Partnership with the DHS PATH Intake Center and Healthy NJ: New Jersey's Drug Addiction Crisis.
For the year ended June 30, 2023, WNET's program expenses were:
| Programs | $107,551,000 |
| Total Program Expenses | $107,551,000 |
Chief Executive
Neal Shapiro, President & CEO
Chair of the Board
James A. Attwood Jr., Chairman
Chair's Profession / Business Affiliation
Syniverse Technologies
Board Size
35
Paid Staff Size
368
Method(s) Used:
Direct mail appeals, Telephone appeals, Invitations to fund raising events, Print advertisements (newspapers, magazines, etc.), Television, Radio, Grant proposals, Internet, Planned giving arrangements, Membership appeals, Appeals via Social Media (Facebook, etc.), Solicitations for Used Cars
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on WNET's audited financial statements for the year ended June 30, 2023.
Source of Funds
| Contributions | $103,249,000 |
| Investment Activity - Non Operating | $21,299,000 |
| Nonbrodcast Sales and Service Fees | $11,686,000 |
| Investment Activity - Operating | $8,714,000 |
| Gifts in Kind | $4,215,000 |
| Board Designated Contributions | $2,286,000 |
| Endowment Contributions | $2,071,000 |
| Other Income | $630,000 |
| Participation in Net Surplus in Centralcast LLC | $-137,000 |
| Appropriated Investment Activity | $-7,680,000 |
| Total Income | $146,333,000 |
Programs: 72% Fundraising: 14% Administrative: 14%
| Total Income | $146,333,000 |
| Total expenses: | $149,213,000 |
| Program expenses | $107,551,000 |
| Fundraising expenses | $20,364,000 |
| Administrative expenses | $21,298,000 |
| Other expenses | $0 |
| Income in Excess of Expenses | $-2,880,000 |
| Beginning Net Assets | $360,903,000 |
| Other Changes In Net Assets | $0 |
| Ending Net Assets | $358,023,000 |
| Total Liabilities | $43,279,000 |
| Total Assets | $401,302,000 |
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
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Report completed by:
BBB Foundation of Metropolitan New York