Muhammad Ali Center
Meets Standards
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
Muhammad Ali Center meets the 20 Standards for Charity Accountability.
Stated Purpose:
Mobilize Muhammad Ali’s legacy to foster respect, inspire
generations of changemakers, and advance social justice.
Year, State Incorporated:
1997, KY
In addition to serving as a year-round art and cultural museum and event facility, the Muhammad Ali Center provides outreach and educational tour experiences to school children primarily in grades K-12. Programming themes include civics and citizenship, civil rights, character education, and other topics that are based on the temporary exhibits on display at the Center. They incorporate the legacy of Muhammad Ali and the six core principles of the Center: confidence, conviction, dedication, giving, respect, and spirituality. The Center also offers comprehensive after-school programs for high school youth. These programs focus on leadership development and service-learning where students explore strategies for positive social change, leadership skills, and social justice issues grounded in the life and core principles of Muhammad Ali. The Center also partners with universities to create an innovative freshman curricula program, replacing the typical “common reading” experience hosted by most universities with a “common experience” at the Muhammad Ali Center. This experience provides students with the opportunity to engage with the Center through a tailored tour and a community-building workshop. In 2022, the Ali Center established the Center for Humanity and Justice (CHJ), an educational institution dedicated to mobilizing Muhammad Ali’s legacy through curricular and experiential learning. In partnership with the Muhammad Ali Museum, the CHJ creates opportunities for community members to be activators of social change. The CHJ features several opportunities for community members of all ages to participate in educational and community building programming, both inside and outside its walls. Finally, in 2025 the Center launched the Muhammad Ali Index. The Muhammad Ali Index is the world’s foremost study on compassion. The first rigorous, data-driven research to not only measure but predict the state of compassion in America today, the Muhammad Ali Index uses a unique blend of human and artificial intelligence. The Muhammad Ali Index starts with a 12-city pilot, including Louisville, San Antonio, Denver, New York, Los Angeles, Chicago, Las Vegas, Dallas/Fort Worth, Atlanta, Seattle, Phoenix, and Jacksonville – and includes national compassion data that will be relevant for all cities. The goal of the Muhammad Ali Index is to track the cultural trends shaping compassion in cities across America and develop insights and opportunities for “impact partners” to use this data and drive behavioral change to create a more just and compassionate community.
For the year ended December 31, 2023, Muhammad Ali Center's program expenses were:
| Program services | $4,671,111 |
| Total Program Expenses | $4,671,111 |
Chief Executive
DeVone Holt, President and CEO
Chair of the Board
Ms. Ingrid Gentry and Ms. Roula Allouch, Co-chairs
Chair's Profession / Business Affiliation
Board Size
31
Paid Staff Size
34
Method(s) Used:
Direct mail appeals, Invitations to fund raising events, Television, Radio, Grant proposals, Internet, Membership appeals, Appeals via Social Media (Facebook, etc.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on Muhammad Ali Center's audited financial statements for the year ended December 31, 2023.
Source of Funds
| Contributions and grants | $1,447,262 |
| Admissions and memberships | $858,408 |
| Sales - gift shop | $710,208 |
| Event space rental revenue | $469,929 |
| Investment (loss) gain, net | $300,158 |
| Promotional events income, net | $258,602 |
| Interest and dividend income | $105,881 |
| Contributed nonfinancial assets | $25,145 |
| Total Income | $4,175,593 |
Programs: 83% Fundraising: 7% Administrative: 10%
| Total Income | $4,175,593 |
| Total expenses: | $5,632,598 |
| Program expenses | $4,671,111 |
| Fundraising expenses | $379,808 |
| Administrative expenses | $581,679 |
| Other expenses | $0 |
| Income in Excess of Expenses | $-1,457,005 |
| Beginning Net Assets | $30,930,945 |
| Other Changes In Net Assets | $0 |
| Ending Net Assets | $29,473,940 |
| Total Liabilities | $386,208 |
| Total Assets | $29,860,148 |
Total assets as reported above include $25,612,359 in property and equipment, net.
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Report completed by:
BBB serving Greater Kentucky and South Central Indiana