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CHARITY REVIEW
Issued: April 2026 Expires: April 2028

RedRover

Accredited Charity
Accredited Charity

Meets Standards
(916) 429-2457
Post Office Box 188890
Sacramento, CA, 95818
https://redrover.org/
📄 Full Report 🖨️ Print 📋 BBB Charity Standards

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

RedRover meets the 20 Standards for Charity Accountability.

Stated Purpose:
"to bring animals out of crisis and strengthen the bond between people and animals through emergency sheltering, disaster-relief services, financial assistance, and education."

Year, State Incorporated:
1987, CA

Also Known As:
United Animal Nations

RedRover states that it provides pets with emergency care and veterinary services, while working with pet owners to receive assistance and education in caring for their animals. The organization's programs include RedRover Responders, RedRover Relief, RedRover Readers, and advocacy efforts. RedRover Responders is led by volunteers that respond to emergency situations and provide temporary shelter for animals displaced by natural disasters and animals rescued from cruelty situations. RedRover Relief provides funding for emergency veterinary care, and resources and case management services to help individuals experiencing domestic violence or homelessness find safe shelter for themselves and their pets. The organization also offers urgent care and safe housing grants through this relief program. RedRover Readers is a social and emotional learning program to help children increase their level of empathy for people and animals through stories and in-class discussion. As part of the readers program, RedRover also publishes a Kind News magazine aimed to encourage children to take action to improve the lives of animals. The organization reports that in 2024, RedRover volunteers gave more than 2,960 hours to provide veterinary assistance, safe spaces for domestic violence survivors and pets, and safe enclosures for outside dogs. Some ($165,499 or 3%) of RedRover's program service activities are carried out in conjunction with fundraising appeals.

For the year ended December 31, 2024, RedRover's program expenses were:

RedRover Relief $2,837,890
Advocacy, public education and outreach $858,713
RedRover Responders $756,946
RedRover Readers $523,161
Total Program Expenses $4,976,710

Chief Executive
Katie Campbell, President and Chief Executive Officer

Compensation*
$162,556

Chair of the Board
Zoë A. Eddy

Chair's Profession / Business Affiliation
Assistant Teaching Professor, The Global School, Worcester Polytechnic Institute

Board Size
8

Paid Staff Size
25

*2024 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Note: Ms. Campbell's compensation information does not cover the full fiscal year. Ms. Campbell assumed the position of President and Chief Executive Officer in March 2024.

Method(s) Used:
Direct mail appeals, Print advertisements (newspapers, magazines, etc.), Grant proposals, Internet, Planned giving arrangements, Cause-related marketing (affinity credit cards, consumer product sales, etc.), Membership appeals

RedRover incurred joint costs of $647,349 for informational materials and activities that included fundraising materials. Of those costs $165,499 was allocated to program expenses and $481,850 was allocated to fundraising expenses.

Fundraising costs were 21% of related contributions. (Related contributions, which totaled $4,330,020, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on RedRover's audited financial statements for the year ended December 31, 2024.

Source of Funds
Contributions and grants $3,441,246
Bequests $947,712
Interest and investment income $448,415
Program service income $22,895
Other income $15,550
Total Income $4,816,880

Programs: 79% Fundraising: 15% Administrative: 6%

Total Income $4,816,880
Total expenses: $6,291,831
  Program expenses $4,976,710
  Fundraising expenses $921,622
  Administrative expenses $393,499
  Other expenses $0
Income in Excess of Expenses $-1,474,951
Beginning Net Assets $7,346,285
Other Changes In Net Assets $0
Ending Net Assets $8,289,553
Total Liabilities $639,868
Total Assets $8,929,421

Note: According to the organization's 2024 audited financial statements, RedRover received in-kind contributions totaling $14,404 in the form of advertisement and promotional materials ($12,908) and travel expenses ($1,496).

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

RELATED CONTENT

Report completed by:
BBB Wise Giving Alliance