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CHARITY REVIEW
Issued: October 2025 Expires: October 2027

Virginia War Memorial Foundation

Accredited Charity
Accredited Charity

Meets Standards

621 South Belvidere Street
Richmond, VA, 23220

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

Virginia War Memorial Foundation meets the 20 Standards for Charity Accountability.

Stated Purpose:
"to support the Virginia War Memorial in its efforts to preserve the stories of veterans who made the ultimate sacrifice, to honor all veterans and active-duty military, and to inspire love of country through education."

Year, State Incorporated:
1999, VA

The Virginia War Memorial Foundation (VWMF) reports that it supports the Virginia War Memorial, the Commonwealth of Virginia’s monument, museum, and educational center dedicated to Virginians who served to defend the United States from World War II through today. Through the public-private partnership, the organizations work together to preserve, interpret, and share the firsthand experiences of those who served and of their families on the home front. The VWMF provides hands-on programs for children, educational resources for schools and homeschool, professional development for teachers, lectures and seminars for adults, collections and archives for researchers, arts programs for veterans, patriotic ceremonies for the community, historical exhibits, arts events, documentary films, and oral histories. In 2024, the organization reports that it had more than 52,000 on-site visitors, reached another 7,200 through community outreach programs, and facilitated 102 educational programs for all learners.

For the year ended December 31, 2024, Virginia War Memorial Foundation's program expenses were:

Green space and other facility improvements $742,799
Film production and educational programs $380,929
Events $150,886
Other programs $59,916
Total Program Expenses $1,334,530

Chief Executive
Pamela R. Seay, President

Compensation*
$146,918

Chair of the Board
Richard L. St. John, Jr.

Chair's Profession / Business Affiliation
Retired President, Triad Metals Distribution

Board Size
27

Paid Staff Size
5

*2024 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Print advertisements (newspapers, magazines, etc.)

Fundraising costs were 12% of related contributions. (Related contributions, which totaled $825,881, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on Virginia War Memorial Foundation's audited financial statements for the year ended December 31, 2024.

Source of Funds
Investment return, net $1,155,067
Contributions, net $780,880
Sponsorships $58,875
Facility rental $50,355
Gift shop sales, net $3,005
Program service revenue $996
Special events, net $-13,874
Total Income $2,035,304

Programs: 77% Fundraising: 6% Administrative: 17%

Total Income $2,035,304
Total expenses: $1,722,473
  Program expenses $1,334,530
  Fundraising expenses $97,239
  Administrative expenses $290,704
  Other expenses $0
Income in Excess of Expenses $312,831
Beginning Net Assets $10,458,032
Other Changes In Net Assets $0
Ending Net Assets $10,770,863
Total Liabilities $57,347
Total Assets $10,828,210

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

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Report completed by:
BBB Wise Giving Alliance