United Through Reading
Meets Standards
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
United Through Reading meets the 20 Standards for Charity Accountability.
Stated Purpose:
"to unite military families facing physical separation by facilitating the bonding experience of reading aloud."
Year, State Incorporated:
1989, CA
United Through Reading (UTR) reports that it strengthens military families’ emotional bonds, literacy, and well-being through the act of reading together and provides literacy development tools to military families with their unique educational challenges. The organization offers Be Drill Ready kits for deployed National Guard families. UTR provides a story time recording app that allows service members to record them reading books. The reading app also allows for virtual story time in preschools and classrooms globally. The organization added an additional mobile story station, operating throughout the East Coast, which attends community events and helps service members make their own story time recordings. In 2022, UTR reports that it operated 921 story stations, oversaw 6,005 stories recorded via its reading app, and distributed 4,000 Be Drill Ready kits.
For the year ended December 31, 2022, United Through Reading's program expenses were:
Program services: $2,746,192
Total Program Expenses: $2,746,192
Chief Executive
Sally Ann Zoll, Interim Chief Executive Officer
Chair of the Board
Sean McHugh
Chair's Profession / Business Affiliation
Vice President and Treasurer, Carter’s Inc.
Board Size
15
Paid Staff Size
17
*2024 compensation, as reported by the organization, includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Note: Mr. Timothy Farrell served as the Chief Executive Officer 2023, receiving $165,250 in compensation.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Radio
Fundraising costs were 12% of related contributions. (Related contributions, which totaled $2,569,061, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on United Through Reading's audited financial statements for the year ended December 31, 2022.
Source of Funds
| Special events, net | $214,220 |
| Program revenue | $43,259 |
| Investment income | $-12,734 |
| Contributions - corporations and corporate foundations | $1,707,480 |
| Contributions - foundations and civic groups | $287,854 |
| Individual contributions | $228,756 |
| In-kind contributions | $130,751 |
| Total Income | $2,599,586 |
Programs: 85% Fundraising: 10% Administrative: 5%
| Total Income | $2,599,586 |
| Total expenses: | $3,224,833 |
| Program expenses | $2,746,192 |
| Fundraising expenses | $317,092 |
| Administrative expenses | $161,549 |
| Other expenses | $0 |
| Income in Excess of Expenses | $-625,247 |
| Beginning Net Assets | $1,729,229 |
| Other Changes In Net Assets | $-1,369 |
| Ending Net Assets | $1,102,613 |
| Total Liabilities | $155,796 |
| Total Assets | $1,258,409 |
Note 1: As noted in the above financial section, "other changes in net assets" refers to a loss on disposal of equipment.
Note 2: According to UTR's 2022 audited financial statements, the organization received $130,751 in contributed goods and services including books and supplies ($102,858), auction items ($20,893), and consulting and legal services ($7,000).
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
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Meets Standards
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Standards Not Met
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Did Not Disclose
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Review in Progress
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Unable to Verify
Report completed by:
BBB Wise Giving Alliance