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CHARITY REVIEW
Issued: November 2025 Expires: November 2027

Wisconsin Women's Health Foundation

Accredited Charity
Accredited Charity

Meets Standards
(608) 251-1675
2503 Todd Drive
Madison, WI, 53713
https://wwhf.org/
📄 Full Report 🖨️ Print 📋 BBB Charity Standards

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

Wisconsin Women's Health Foundation meets the 20 Standards for Charity Accountability.

Stated Purpose:
"to innovate, impact, and improve women’s health in Wisconsin"

Year, State Incorporated:
1997, WI

The Wisconsin Women’s Health Foundation (WWHF) reports that it provides free health services and education to women and families. The organization’s services aim to improve health outcomes of individuals, regardless of socioeconomic status, race, or gender, with a focus on maternal and child health. WWHF’s Well Badger Resource Center connects individuals with health and social services via one-on-one conversations with resource specialists throughout Wisconsin and an online searchable directory of over 7,500 verified health and social service resources. The Center also houses the Youth Wellness Hub, an online, personalized, and anonymous tool that helps parents, caregivers, and professionals navigate mental and behavioral health services for children and young people. The organization’s First Breath program supports pregnant, postpartum, and caregiving individuals to become and stay substance-free from alcohol, tobacco, and other substances. WWHF health educators provide screening, education, and early intervention services to stop or reduce pregnancy and postpartum substance use. GrapeVine is the organization’s community-based chronic disease prevention program that helps Wisconsin residents work to achieve their healthiest potential. Through providing health information on 13 different women’s health topics, WWHF educates constituents about breast health, diabetes prevention, mental health, sleep, and gynecologic cancers. In 2024, WWHF reports the Well Badger Resource Center facilitated 14,605 referrals and supported 2,946 cases.

For the year ended December 31, 2024, Wisconsin Women's Health Foundation's program expenses were:

Outreach, education, and screening $1,571,333
Pregnancy programs $480,128
Total Program Expenses $2,051,461

Chief Executive
Tommi Thompson, Executive Director

Compensation*
$125,718

Chair of the Board
Essie Whitelaw

Chair's Profession / Business Affiliation
Health Insurance Consultant

Board Size
11

Paid Staff Size
30

*2024 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Planned giving arrangements, Cause-related marketing (affinity credit cards, consumer product sales, etc.)

Fundraising costs were 9% of related contributions. (Related contributions, which totaled $2,320,710, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on Wisconsin Women's Health Foundation's audited financial statements for the year ended December 31, 2024.

Source of Funds
Government grants $1,927,527
Investment return, net $676,982
Special events $160,491
Contributions $150,980
In-kind contributions $81,712
Total Income $2,997,692

Programs: 82% Fundraising: 9% Administrative: 9%

Total Income $2,997,692
Total expenses: $2,507,285
  Program expenses $2,051,461
  Fundraising expenses $219,895
  Administrative expenses $235,929
  Other expenses $0
Income in Excess of Expenses $490,407
Beginning Net Assets $6,930,946
Other Changes In Net Assets $-71,575
Ending Net Assets $7,421,353
Total Liabilities $131,055
Total Assets $7,552,408

Note: According to the organization's 2024 audited financial statements, WWHF received in-kind contributions totaling $81,712 in the form of IT support services ($51,900), grant review services ($15,000), software and software licenses ($9,312), and professional services ($5,500).

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

RELATED CONTENT

Report completed by:
BBB Wise Giving Alliance