Make-A-Wish Wisconsin
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
Make-A-Wish Wisconsin does not meet the following 2 Standards for Charity Accountability:
Standard 6 (Board Policy on Effectiveness)
Have a board policy of assessing, no less than every two years, the organization's performance and effectiveness and of determining future actions required to achieve its mission.
MAW WI does not meet this Standard because:
- Its effectiveness assessment policy does not specify that this assessment will take place at least once every two years.
Standard 14 (Budget)
Have a board-approved annual budget for its current fiscal year, outlining projected expenses for major program activities, fund raising, and administration.
MAW WI does not meet this Standard because, when the organization provided 2024 budget information, it indicated that the budget did not identify:
- Total projected program service expenses.
- Total projected fund raising expenses.
- Total projected administrative expenses.
The BBB Wise Giving Alliance requested but did not receive complete information from the organization and is unable to verify the organization's compliance with the following Standard(s) for Charity Accountability: 15, 19
Make-A-Wish Wisconsin meets the remaining 16 Standards for Charity Accountability.
Stated Purpose:
"to create life-changing wishes for children with critical illnesses."
Year, State Incorporated:
1989, WI
Make-A-Wish Wisconsin grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy. The organization reports granting wishes for 327 children ages 2 to 18 during 2022.
For the year ended August 31, 2022, Make-A-Wish Wisconsin's program expenses were:
| Wish Granting | $6,241,668 |
| Total Program Expenses | $6,241,668 |
Chief Executive
Patti Gorsky Pollack, President and CEO
Compensation*
$254,651
Chair of the Board
Joseph Imhoff
Chair's Profession / Business Affiliation
Partner, International Tax Services at PwC
Board Size
8
Paid Staff Size
27
*2021 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Planned giving arrangements, Telephone appeals, Radio
Fundraising costs were 15% of related contributions. (Related contributions, which totaled $10,342,120, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on Make-A-Wish Wisconsin's audited financial statements for the year ended August 31, 2022.
Source of Funds
| Contributions | $4,940,465 |
| Internal Special Events, net | $2,787,824 |
| Donated good and services | $1,591,007 |
| Grants | $753,027 |
| PPP Loan forgiveness | $269,797 |
| Other income | $1,650 |
| Investment loss, net | $-2,199,457 |
| Total Income | $8,144,313 |
Programs: 71% Fundraising: 17% Administrative: 12%
| Total Income | $8,144,313 |
| Total expenses: | $8,768,224 |
| Program expenses | $6,241,668 |
| Fundraising expenses | $1,512,360 |
| Administrative expenses | $1,014,196 |
| Other expenses | $0 |
| Income in Excess of Expenses | $-623,911 |
| Beginning Net Assets | $19,645,961 |
| Other Changes In Net Assets | $0 |
| Ending Net Assets | $19,022,050 |
| Total Liabilities | $835,166 |
| Total Assets | $19,857,216 |
Note: According to MAW WI’s audited financial statements for the year ended August 31, 2022, the organization received in-kind contributions of $764,180 including wish-related goods and services ($604,721), special events ($166,959), and advertisement ($7,500).
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
RELATED CONTENT
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Meets Standards
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Standards Not Met
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Did Not Disclose
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Review in Progress
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Unable to Verify
Report completed by:
BBB Wise Giving Alliance