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CHARITY REVIEW
Issued: June 2024 Expires: June 2026

RedRover

Accredited Charity
Accredited Charity

Meets Standards
Accreditation seal
(916) 429-2457
Post Office Box 188890
Sacramento, CA, 95818
https://redrover.org/
📄 Full Report 🖨️ Print 📋 BBB Charity Standards

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

RedRover meets the 20 Standards for Charity Accountability.

Stated Purpose:
"to bring animals out of crisis and strengthen the bond between people and animals through emergency sheltering, disaster relief services, financial assistance, and education."

Year, State Incorporated:
1987, CA

Also Known As:
United Animal Nations

RedRover reports that it provides pets with emergency care and veterinary services, while working with pet owners to receive assistance and education in caring for their animals. The organization's programs include RedRover Responders, RedRover Relief, RedRover Readers, and advocacy efforts. RedRover Responders is spearheaded by volunteers responding to emergency situations and providing shelter for animals displaced by natural disasters and animals rescued from cruelty situations. RedRover Relief provides funding for veterinary care and assistance resources for those experiencing domestic violence. RedRover Readers is a social and emotional learning program for educators and volunteers. In 2022, the organization reports that 2,076 animals received emergency sheltering and care services, 586 pets received veterinary treatment, and volunteers responded to 15 disaster situations across the country to assist pets and their owners or rescue abused animals. Some ($221,570 or 5%) of RedRover's program service activities are carried out in conjunction with fundraising appeals.

For the year ended December 31, 2022, RedRover's program expenses were:

RedRover Relief: $2,319,325

Advocacy, public education, and outreach: $813,594

RedRover Responders: $692,123

RedRover Readers: $504,859

Total Program Expenses: $4,329,901

Chief Executive
Katie Campbell, President and Chief Executive Officer

Chair of the Board
Jenny Coupe

Chair's Profession / Business Affiliation
Vice President of Global Revenue Marketing, Nintex

Board Size
6

Paid Staff Size
23

*2023 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Note: Katie Campbell assumed her role as President and Chief Executive Officer in 2023. Her compensation is currently unavailable. In 2022, Nicole Forsyth served as RedRover's President and Chief Executive Officer, receiving $165,451 in compensation.

Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Radio, Special events, Print advertisements

RedRover incurred joint costs of $717,897 for informational materials and activities that included fundraising materials. Of those costs $496,320 was allocated to fundraising expenses and $221,570 was allocated to program expenses.

Fundraising costs were 17% of related contributions. (Related contributions, which totaled $5,205,794, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on RedRover's audited financial statements for the year ended December 31, 2022.

Source of Funds
Contributions and grants $4,523,801
Bequests $681,993
Program services $15,180
Kind News, net $-46,840
Interest and investment income, net $-677,157
Other income $19,050
Total Income $4,516,027

Programs: 78% Fundraising: 16% Administrative: 6%

Total Income $4,516,027
Total expenses: $5,570,374
  Program expenses $4,329,901
  Fundraising expenses $895,664
  Administrative expenses $344,809
  Other expenses $0
Income in Excess of Expenses $-1,054,347
Beginning Net Assets $8,001,592
Other Changes In Net Assets $0
Ending Net Assets $6,947,245
Total Liabilities $316,501
Total Assets $7,263,746

Note: In 2022, RedRover reports receiving $13,572 in contributed goods and services including advertising and promotional materials ($12,125), dues and subscriptions ($887), and other ($560).

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

RELATED CONTENT

Report completed by:
BBB Wise Giving Alliance