RedRover
Meets Standards

Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
RedRover meets the 20 Standards for Charity Accountability.
Stated Purpose:
"to bring animals out of crisis and strengthen the bond between people and animals through emergency sheltering, disaster relief services, financial assistance, and education."
Year, State Incorporated:
1987, CA
Also Known As:
United Animal Nations
RedRover reports that it provides pets with emergency care and veterinary services, while working with pet owners to receive assistance and education in caring for their animals. The organization's programs include RedRover Responders, RedRover Relief, RedRover Readers, and advocacy efforts. RedRover Responders is spearheaded by volunteers responding to emergency situations and providing shelter for animals displaced by natural disasters and animals rescued from cruelty situations. RedRover Relief provides funding for veterinary care and assistance resources for those experiencing domestic violence. RedRover Readers is a social and emotional learning program for educators and volunteers. In 2022, the organization reports that 2,076 animals received emergency sheltering and care services, 586 pets received veterinary treatment, and volunteers responded to 15 disaster situations across the country to assist pets and their owners or rescue abused animals. Some ($221,570 or 5%) of RedRover's program service activities are carried out in conjunction with fundraising appeals.
For the year ended December 31, 2022, RedRover's program expenses were:
RedRover Relief: $2,319,325
Advocacy, public education, and outreach: $813,594
RedRover Responders: $692,123
RedRover Readers: $504,859
Total Program Expenses: $4,329,901
Chief Executive
Katie Campbell, President and Chief Executive Officer
Chair of the Board
Jenny Coupe
Chair's Profession / Business Affiliation
Vice President of Global Revenue Marketing, Nintex
Board Size
6
Paid Staff Size
23
*2023 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Note: Katie Campbell assumed her role as President and Chief Executive Officer in 2023. Her compensation is currently unavailable. In 2022, Nicole Forsyth served as RedRover's President and Chief Executive Officer, receiving $165,451 in compensation.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Direct mail appeals, Radio, Special events, Print advertisements
RedRover incurred joint costs of $717,897 for informational materials and activities that included fundraising materials. Of those costs $496,320 was allocated to fundraising expenses and $221,570 was allocated to program expenses.
Fundraising costs were 17% of related contributions. (Related contributions, which totaled $5,205,794, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on RedRover's audited financial statements for the year ended December 31, 2022.
Source of Funds
Contributions and grants | $4,523,801 |
Bequests | $681,993 |
Program services | $15,180 |
Kind News, net | $-46,840 |
Interest and investment income, net | $-677,157 |
Other income | $19,050 |
Total Income | $4,516,027 |
Programs: 78% Fundraising: 16% Administrative: 6%
Total Income | $4,516,027 |
Total expenses: | $5,570,374 |
Program expenses | $4,329,901 |
Fundraising expenses | $895,664 |
Administrative expenses | $344,809 |
Other expenses | $0 |
Income in Excess of Expenses | $-1,054,347 |
Beginning Net Assets | $8,001,592 |
Other Changes In Net Assets | $0 |
Ending Net Assets | $6,947,245 |
Total Liabilities | $316,501 |
Total Assets | $7,263,746 |
Note: In 2022, RedRover reports receiving $13,572 in contributed goods and services including advertising and promotional materials ($12,125), dues and subscriptions ($887), and other ($560).
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