In the summer of 2014, millions of people around the world dumped buckets of ice on their heads to raise awareness and funds for ALS Association—a nonprofit operating throughout the United States to fight amyotrophic lateral sclerosis (also known as Lou Gehrig’s Disease)...

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Barbara Newhouse is the President and CEO of the ALS Association. She took on the role just two months prior to the start of the Ice Bucket Challenge. Since that time, she has consulted with ALS patient groups, ALS Association Chapters and its national Board of Trustees to develop the most effective strategy to translate this success into supporting the mission of The Association.