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CHARITY REVIEW
Issued: December 2025 Expires: December 2027

New Directions

Accredited Charity
Accredited Charity

Meets Standards

1617 Maple St
Louisville, KY, 40210

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

New Directions meets the 20 Standards for Charity Accountability.

Stated Purpose:
New Directions creates and preserves homes, fosters community stability, and supports families on their path to economic success.

Year, State Incorporated:
1971, KY

Also Known As:
New Directions Housing Corporation

Since 1971, New Directions has been dedicated to helping those in the community struggling at the poverty level. Through rental housing, home-repair, and real estate development programs, it transforms lives for the better and strengthens local communities, including Louisville, Kentucky, and Indianas Floyd and Clark counties. Its vision is for everyone to have a warm and safe place to call home where they can stay healthy and independent. This is accomplished by providing affordable apartments, helping seniors with free home repairs that allow them to stay in their homes, helping individuals become financially independent, and providing access to early childhood education.

For the year ended June 30, 2024, New Directions's program expenses were:

Rental properties $5,203,827
Home ownership preservation $4,272,439
Asset and property management $2,738,052
Early childhood development $1,499,119
Resident services $618,339
Real estate development $210,794
Total Program Expenses $14,542,570

Chief Executive
Bridgette Johnson, President and CEO

Chair of the Board
Kurt Mason

Chair's Profession / Business Affiliation
Retired, Urban Conservationist for Kentucky, USDA Natural Resources Conservation Service

Board Size
21

Method(s) Used:
Direct mail appeals, Print advertisements (newspapers, magazines, etc.), Television, Grant proposals, Internet, Cause-related marketing (affinity credit cards, consumer product sales, etc.), Membership appeals

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on New Directions's audited financial statements - consolidated for the year ended June 30, 2024.

Source of Funds
Contributions and grants $7,020,936
Rent and rental assistance, net $5,052,848
Housing development and home sales $4,524,555
Interest income $881,663
Maintenance fees and tenant charges $747,808
Program services $562,814
Property management and incentive fees $562,569
Miscellaneous $78,347
Forgiveness of debt $16,474
Net gain (loss) on disposal of assets $-56,247
Net loss from investments in limited parterships $-192,529
Total Income $19,199,238

Programs: 90% Fundraising: 2% Administrative: 8%

Total Income $19,199,238
Total expenses: $16,119,703
  Program expenses $14,542,570
  Fundraising expenses $260,214
  Administrative expenses $1,316,919
  Other expenses $0
Income in Excess of Expenses $3,079,535
Beginning Net Assets $21,808,173
Other Changes In Net Assets $0
Ending Net Assets $24,887,708
Total Liabilities $15,403,232
Total Assets $40,290,940
Ending net assets as reported above include $24,027,694 without donor restrictions and $860,014 with donor restrictions.

Total assets as reported above include $13,365,698 in property and equipment, net.

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

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Report completed by:
BBB serving Greater Kentucky and South Central Indiana