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CHARITY REVIEW
Issued: June 2026 Expires: June 2027

VoteRiders

Accredited Charity
Accredited Charity

Meets Standards
(866) 432-8683
171 Pier Ave PMB 313
Santa Monica, CA, 90405
https://www.voteriders.org/
📄 Full Report 🖨️ Print 📋 BBB Charity Standards

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

VoteRiders meets the 20 Standards for Charity Accountability.

Stated Purpose:
VoteRiders mission is to ensure that no eligible voter is prevented from casting a ballot that counts due to voter ID laws, either directly from lack of acceptable ID or indirectly because of voter confusion. VoteRiders educates voters and assists citizens in securing their voter ID. We inspire and support organizations, volunteers, and communities to sustain such voter ID education and assistance efforts. 

Year, State Incorporated:
2012, CA

Voter ID education, integrating VoteRiders comprehensive suite of free tools and resources:  In close alignment and collaboration with a diverse range of partner organizations, VoteRiders educates voters - however and wherever they access information - to ensure they know they have the ID they need (or the documents required to obtain an acceptable ID) and that VoteRiders will help them every step of the way until they do. We provide interactive digital resources, print and ship free state-specific bilingual Voter ID Information Cards for distribution by other nonpartisan organizations, run PSAs on local radio stations and in movie theaters, and implement targeted digital advertising campaigns. VoteRiders staff and trained volunteers operate a bilingual Voter ID Helpline as well as a Chatbot to field voter ID- related questions, oftentimes leading to voter assistance. The VoteRiders team works closely alongside existing state-based civic organizing structures, such as the states civic engagement table (coalition), to organize in-person and virtual voter ID trainings for partner organizations staff and volunteers as well as to raise awareness of our resources. Voter ID-focused direct voter contact and mass communications outreach: VoteRiders engages in radio buys, text-banking programs, and targeted digital outreach campaigns. The organizations volunteer-powered voter contact programs supplement our on-the-ground voter ID education efforts in our priority states of Arizona, Florida, Georgia, North Carolina, Ohio, Pennsylvania, Texas, Virginia, and Wisconsin. Our volunteer campaigns include regular letter-writing, phone banking, and/or text banking to reach targeted voters in these designated states who are most likely to be in need of our resources and assistance services. These voter outreach campaigns are conducted in partnership with leading democracy organizations, along with state and local partners.  Individually-tailored and fully-paid voter ID assistance, including logistics and transportation support: VoteRiders helps voters secure an ID to vote in their state, including start-to-finish support to obtain both their ID and the underlying necessary documents (such as a certified copy of a birth certificate, marriage license, and other name-change records), and covering all associated costs including transportation to and from ID-issuing offices such as the DMV. Using our network of staff and trained volunteers, VoteRiders guides voters through a customized process that results in their securing the ID needed to vote (along with the ability to access employment, housing, healthcare, and more). This work is done both virtually, including via our national Helpline and Chatbot, as well as through our enormously effective on-the-ground  Voter ID Clinic programs in our priority states. Working with partners, VoteRiders staff and trained volunteers organize in-person and virtual Voter ID Clinics, where the team identifies locations—oftentimes high schools, college campuses, shelters, food banks, resource and job fairs, low-income housing, community centers, and churches—and regularly sets up shop to assist voters.

For the year ended December 31, 2024, VoteRiders's program expenses were:

Programs $5,008,788
Total Program Expenses $5,008,788

Chief Executive
Lauren Kunis, Executive Director/CEO

Chair of the Board
Kathleen Unger

Board Size
11

Method(s) Used:
Direct mail appeals, Print advertisements (newspapers, magazines, etc.), Television, Grant proposals, Cause-related marketing (affinity credit cards, consumer product sales, etc.), Membership appeals

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on VoteRiders's audited financial statements for the year ended December 31, 2024.

Source of Funds
Grants and Contributions $7,380,115
In-Kind Contributions $529,264
Investment Income $378,490
Total Income $8,287,869

Programs: 84% Fundraising: 9% Administrative: 7%

Total Income $8,287,869
Total expenses: $5,970,179
  Program expenses $5,008,788
  Fundraising expenses $555,846
  Administrative expenses $405,545
  Other expenses $0
Income in Excess of Expenses $2,317,690
Beginning Net Assets $3,643,250
Other Changes In Net Assets $0
Ending Net Assets $5,960,940
Total Liabilities $135,517
Total Assets $6,096,457

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

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Report completed by:
BBB of Los Angeles & Silicon Valley