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CHARITY REVIEW
Issued: January 2026 Expires: January 2027

Magic House

Accredited Charity
Accredited Charity

Meets Standards

516 S Kirkwood Rd
Saint Louis, MO, 63122

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

Magic House meets the 20 Standards for Charity Accountability.

Stated Purpose:
"The Magic House will engage all children with hands-on-learning experiences that spark imagination, pique curiosity, enhance creativity and develop problem-solving skills within a place of beauty, wonder, joy and magic."

Year, State Incorporated:
1975, MO

Childrens educational museum with participatory exhibits.

For the year ended December 31, 2024, Magic House's program expenses were:

Program Services $7,862,465
Total Program Expenses $7,862,465

Chief Executive
Elizabeth Fitzgerald

Compensation*
$313,720

Chair of the Board
Tim Ney

Board Size
34

Method(s) Used:
Direct mail appeals, Invitations to fund raising events, Print advertisements (newspapers, magazines, etc.), Television, Grant proposals, Internet, Cause-related marketing (affinity credit cards, consumer product sales, etc.), Membership appeals, Other

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on Magic House's audited financial statements for the year ended December 31, 2024.

Source of Funds
Playing the Long Game Campaign Contributions $2,982,980
Admissions $2,691,580
Investment Income $1,373,615
Memberships $1,289,228
Grants and Contributions $1,125,649
Gift Shop and Cafe $867,259
Special Programs $573,885
Traveling Exhibits $434,250
Special Events $293,435
Special Events In Kind $96,337
Miscellaneous $4,001
Loss on Disposal of Property and Equipment $-167,013
Total Income $11,565,206

Programs: 81% Fundraising: 4% Administrative: 15%

Total Income $11,565,206
Total expenses: $9,758,922
  Program expenses $7,862,465
  Fundraising expenses $435,655
  Administrative expenses $1,460,802
  Other expenses $0
Income in Excess of Expenses $1,806,284
Beginning Net Assets $29,580,903
Other Changes In Net Assets $404,541
Ending Net Assets $31,791,728
Total Liabilities $5,107,299
Total Assets $36,899,027

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

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Report completed by:
BBB of Eastern & Southwest Missouri & Southern Illinois