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CHARITY REVIEW
Issued: August 2026 Expires: August 2028

Vitae Foundation

Standards Not Met
Standards Not Met
14 18
(573) 634-4316
Post Office Box 791
Jefferson City, MO, 65102
https://vitaefoundation.org/
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Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

Vitae Foundation does not meet the following 2 Standards for Charity Accountability:

Standard 14 (Budget)
Have a board-approved annual budget for its current fiscal year, outlining projected expenses for major program activities, fund raising, and administration.

Vitae Foundation does not meet this Standard because, when the organization provided 2026 budget information, it indicated that the budget:

  • Did not identify total projected fundraising expenses.

Standard 18 (Privacy for Written Appeals & Internet Privacy)
Address privacy concerns of donors by (a) providing in written appeals, at least annually, a means (e.g., such as a check off box) for both new and continuing donors to inform the charity if they do not want their name and address shared outside the organization, (b) providing a clear, prominent and easily accessible privacy policy on any of its websites that tells visitors (i) what information, if any, is being collected about them by the charity and how this information will be used, (ii) how to contact the charity to review personal information collected and request corrections, (iii) how to inform the charity (e.g., a check off box) that the visitor does not wish his/her personal information to be shared outside the organization, and (iv) what security measures the charity has in place to protect personal information.

Vitae Foundation does not meet this Standard because the privacy policy on the organization's website, https://vitaefoundation.org/, does not indicate:

  • What personal information is being collected and how it will be used.
  • How to contact the charity to review personal information that is collected and request corrections.
  • How to inform the charity that the visitor does not want his/her information shared with others.
  • What security measures are in place to protect personal information that is collected.

Vitae Foundation meets the remaining 18 Standards for Charity Accountability.

Stated Purpose:
"to encourage a culture of life through research-based messaging and mass media."

Year, State Incorporated:
1974, MO

Also Known As:
Life Education Fund

Vitae Foundation reports that it facilitates research and applies the findings to create pro-life messaging strategies via digital outreach and program materials for pregnancy help centers to end abortion. The organization offers training initiatives, educational program activities, and online resources for women, pregnancy center staff, and the communities served by the centers. In 2025, Vitae Foundation states that worked with 17 pregnancy centers with 31 locations across the United States.

For the year ended December 31, 2025, Vitae Foundation's program expenses were:

Program services $3,082,308
Total Program Expenses $3,082,308

Chief Executive
Brandy Meeks, President and Chief Executive Officer

Compensation*
$137,215

Chair of the Board
Doug Bax

Chair's Profession / Business Affiliation
Consultant

Board Size
9

Paid Staff Size
23

*2025 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:
Direct mail appeals, Telephone appeals, Invitations to fund raising events, Print advertisements (newspapers, magazines, etc.), Television, Radio, Grant proposals, Internet, Door-to-door appeals, Planned giving arrangements

Vitae Foundation incurred joint costs of $3,154,238 for informational materials and activities that included
fundraising materials. Of those costs $2,316,114 was allocated to program expenses, $563,013 was allocated to administrative expenses, and $275,111 was allocated to fundraising expenses.

Fundraising costs were 7% of related contributions. (Related contributions, which totaled $3,704,628, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on Vitae Foundation's audited financial statements for the year ended December 31, 2025.

Source of Funds
Media campaign $3,704,628
Investment income, net $277,512
Miscellaneous income $50
Total Income $3,982,190

Programs: 76% Fundraising: 7% Administrative: 14%

Total Income $3,982,190
Total expenses: $4,041,072
  Program expenses $3,082,308
  Fundraising expenses $275,057
  Administrative expenses $582,517
  Other expenses $101,190
Income in Excess of Expenses $-58,882
Beginning Net Assets $2,585,237
Other Changes In Net Assets $0
Ending Net Assets $2,027,530
Total Liabilities $276,349
Total Assets $2,244,997

Note 1: As noted in the above financial section, "other expenses" refers to a loss on doubtful pledges.

Note 2: According to Vitae Foundation's 2025 audited financial statements, the organization received $21,312 in contributed goods and services including professional services ($15,837) and other goods and services ($5,475). 

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

RELATED CONTENT

Report completed by:
BBB Wise Giving Alliance