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CHARITY REVIEW
Issued: June 2026 Expires: July 2028

The Blue Card

Accredited Charity
Accredited Charity

Meets Standards
(212) 239-2251
171 Madison Avenue, Suite #1405
New York, NY, 10016
https://www.bluecardfund.org
📄 Full Report 🖨️ Print 📋 BBB Charity Standards

Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

The Blue Card meets the 20 Standards for Charity Accountability.

Stated Purpose:
"to provide direct financial assistance to needy Holocaust survivors."

Year, State Incorporated:
1943, NY

Also Known As:
Blue Card

The Blue Card (Blue Card) provides direct financial assistance to needy Holocaust survivors through a number of core programs, including ongoing support and one-time grants. The organization reports that it currently supports over 3,000 Holocaust survivor households in more than 35 states. The survivors served range in age from approximately 81 to 106, with the majority living alone and more than half falling 200% below the federal poverty line. Blue Card's core programs include: the Holocaust Survivor Emergency Cash Assistance Program, which provides grants to help survivors afford medicine, rent, homecare, food, and other basic essentials; the Stipend Program, which supports the most poverty-stricken survivors with monthly checks; the Telephone Emergency Response System, programmed in English, German, Hungarian, Russian, and Yiddish; and the Jewish Holiday Program, which provides funds during Passover, the High Holidays, and Hanukkah. The organization also operates programs on emotional well-being and social isolation. Additionally, the Natural Disasters and Severe Weather Fund provided life-saving support during Hurricanes Helene and Milton, and assisted survivors affected by the 2025 Los Angeles wildfires. To deliver these programs, Blue Card works with a network of approximately 172 social service agencies and YWHA organizations nationwide.

For the year ended December 31, 2024, The Blue Card's program expenses were:

Program expenses $3,209,561
Total Program Expenses $3,209,561

Chief Executive
Masha Pearl, Executive Director

Compensation*
$285,010

Chair of the Board
Gia Machlin

Chair's Profession / Business Affiliation
President and Chief Executive Officer, EcoPlum

Board Size
16

Paid Staff Size
6

*2024 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:
Direct mail appeals, Invitations to fund raising events, Grant proposals, Internet, Membership appeals

Fundraising costs were 7% of related contributions. (Related contributions, which totaled $3,835,381, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on The Blue Card's audited financial statements for the year ended December 31, 2024.

Source of Funds
Government grants $1,237,804
Contributions $1,132,973
Foundations $853,425
Legacies $390,368
Claims conference $220,811
Investment income $82,401
Total Income $3,917,782

Programs: 83% Fundraising: 7% Administrative: 10%

Total Income $3,917,782
Total expenses: $3,847,221
  Program expenses $3,209,561
  Fundraising expenses $256,595
  Administrative expenses $381,065
  Other expenses $0
Income in Excess of Expenses $70,561
Beginning Net Assets $2,914,451
Other Changes In Net Assets $0
Ending Net Assets $2,985,012
Total Liabilities $673,557
Total Assets $3,658,569

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

RELATED CONTENT

Report completed by:
BBB Wise Giving Alliance