Salvation Army (National Corporation)
Meets Standards
Standards For Charity Accountability
Governance
-
Board Oversight
-
Board Size
-
Board Meetings
-
Board Compensation
-
Conflict of Interest
Measuring Effectiveness
-
Effectiveness Policy
-
Effectiveness Report
Finances
-
Program Expenses
-
Fundraising Expenses
-
Accumulating Funds
-
Audit Report
-
Detailed Expense Breakdown
-
Accurate Expense Reporting
-
Budget Plan
Fundraising & Info
-
Truthful Materials
-
Annual Report
-
Website Disclosures
-
Donor Privacy
-
Cause Marketing Disclosures
-
Complaints
Salvation Army (National Corporation) meets the 20 Standards for Charity Accountability.
BBB Wise Giving Alliance Comment
This report covers the national office of The Salvation Army. Evaluations of local Salvation Army offices are covered by separate reports on the four regional Territory offices (Central, Eastern, Southern, and Western).
Stated Purpose:
"to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination."
Year, State Incorporated:
1899, NY
Salvation Army - National Corporation (Salvation Army) reports that it works in 133 countries around the world through a network of facilities to support those in need. The organization provides shelter and food for the homeless, gifts and groceries at Christmas, daycare services, after-school tutoring, job training for displaced individuals, Bible classes for those in prison, summer camps for children, and disaster relief. In 2024, the organization states that its programs served 28 million individuals across more than 7,300 centers of operation.
For the year ended September 30, 2024, Salvation Army (National Corporation)'s program expenses were:
| Program awareness and support | $75,891,460 |
| Disaster services | $20,976,097 |
| Education and publications | $4,967,694 |
| Training and development | $3,297,476 |
| Total Program Expenses | $105,132,727 |
Chief Executive
Merle Heatwole, National Commander
Chair of the Board
Merle Heatwole
Chair's Profession / Business Affiliation
National Commander, Salvation Army
Board Size
7
Paid Staff Size
98
*2025 compensation, as reported by the organization, includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Note 1: The organization reports that Merle Heatwole assumed the position of National Commander in March 2025. His compensation is not available at this time. In 2024, the organization reports that Kenneth Hodder served as National Commander, receiving $118,901 in compensation.
Note 2: The organization reports that the highest compensated employee in 2024 was National Community Relations and Development Secretary, Dale Bannon, receiving $301,102.
Method(s) Used:
Television, Grant proposals, Internet, Planned giving arrangements, Workplace Giving, Cryptocurrency
Fundraising costs were less than 1% of related contributions. (Related contributions, which totaled $47,968,623, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on Salvation Army (National Corporation)'s audited financial statements for the year ended September 30, 2024.
Source of Funds
| Other income, primarily from affiliated territories | $48,861,006 |
| Legacies and bequests | $37,158,545 |
| Investment income, net | $15,409,777 |
| Contributions | $8,811,065 |
| Territorial assessments | $5,200,000 |
| In-kind contributions | $1,999,013 |
| Sales of publications | $1,992,456 |
| Program service fees | $259,524 |
| Gain on sale of land, buildings, and equipment | $193,227 |
| Total Income | $119,884,613 |
Programs: 94% Fundraising: 0% Administrative: 6%
| Total Income | $119,884,613 |
| Total expenses: | $111,842,468 |
| Program expenses | $105,132,727 |
| Fundraising expenses | $53,706 |
| Administrative expenses | $6,656,035 |
| Other expenses | $0 |
| Income in Excess of Expenses | $8,042,145 |
| Beginning Net Assets | $275,576,545 |
| Other Changes In Net Assets | $-20,648,213 |
| Ending Net Assets | $262,970,477 |
| Total Liabilities | $163,653,666 |
| Total Assets | $426,624,143 |
Note 1: As noted in the above financial section, "other changes in net assets" refers to contributions from split-interest agreements ($193,077), change in value of split-interest agreements ($6,709,741), and discontinued operations including loss on displosal (-$27,342,744).
Note 2: According to Salvation Army's audited financial statements for the year ended September 30, 2024, the organization received $1,999,013 in contributed goods and services including broadcasting and musical entertainment services ($1,548,166), advertising and media space time ($415,846), airline miles ($30,291), and computer software ($4,710).
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
