National Alopecia Areata Foundation
Meets Standards
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
National Alopecia Areata Foundation meets the 20 Standards for Charity Accountability.
Stated Purpose:
"to drive research to find a cure and accessible treatments for alopecia areata, support those impacted, and educate the public about the disease."
Year, State Incorporated:
1981, CA
The National Alopecia Areata Foundation (NAAF) reports that its research program directs and funds research to find safe, effective treatments, and a cure for alopecia areata. The organization's support group network allows individuals and families to connect, share experiences, and learn from one another. NAAF’s Youth Mentor program helps children and teens with alopecia areata build confidence by pairing them with mentors who also have alopecia areata. Through webinars and an annual conference, the organization educates individuals affected by alopecia areata about their options for living with the disease. The Walk For Alopecia and Alopecia Areata Awareness Month, which both occur in September, provide opportunities to bring people together and amplify the voices of those living with the disease.
For the year ended December 31, 2025, National Alopecia Areata Foundation's program expenses were:
| Support and education | $1,347,485 |
| Treatment development | $974,738 |
| Awareness and advocacy | $482,238 |
| Total Program Expenses | $2,804,461 |
Chief Executive
Laura Maciag, Chief Operating Officer and Interim Chief Executive Officer
Chair of the Board
Tyrone Folliard-Olson, JD
Chair's Profession / Business Affiliation
Senior Human Resources Manager, WCCO-TV and KPIX-TV
Board Size
13
Paid Staff Size
14
*2025 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Note: Ms. Macaig became Interim Chief Executive Officer in February 2026. Compensation information for her role as Interim Chief Executive Officer is not available at this time. Former President and Chief Executive Officer, Nicole Friedland, received $352,349 in compensation in 2025.
Method(s) Used:
Direct mail appeals, Invitations to fund raising events, Print advertisements (newspapers, magazines, etc.), Grant proposals, Internet, Planned giving arrangements, Workplace Giving
Fundraising costs were 17% of related contributions. (Related contributions, which totaled $3,586,136, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on National Alopecia Areata Foundation's audited financial statements for the year ended December 31, 2025.
Source of Funds
| Contributions and sponsorships | $2,319,229 |
| Special events, net | $1,141,907 |
| Investment return, net | $232,533 |
| Program service fees | $228,385 |
| Grants | $125,000 |
| Other income | $67,255 |
| Total Income | $4,114,309 |
Programs: 73% Fundraising: 16% Administrative: 11%
| Total Income | $4,114,309 |
| Total expenses: | $3,850,182 |
| Program expenses | $2,804,461 |
| Fundraising expenses | $623,456 |
| Administrative expenses | $422,265 |
| Other expenses | $0 |
| Income in Excess of Expenses | $264,127 |
| Beginning Net Assets | $3,759,565 |
| Other Changes In Net Assets | $0 |
| Ending Net Assets | $4,023,692 |
| Total Liabilities | $715,745 |
| Total Assets | $4,739,437 |
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
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Standards Not Met
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Review in Progress
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Report completed by:
BBB Wise Giving Alliance