March of Dimes
Meets Standards
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
March of Dimes meets the 20 Standards for Charity Accountability.
Complaints
Number of complaints processed by the BBB in the last 36 months: 1
The organization addressed the complaint issues brought to its attention: 1
(This complaint involved mailing list removal).
Stated Purpose:
"to lead the fight for the health of all moms and babies."
Year, State Incorporated:
1938, NY
March of Dimes (MOD) works to reduce premature birth in the United States and to give every baby a fair chance for a healthy full-term birth. The organization educates medical professionals and the public about best practices through its Prematurity campaign. The campaign supports lifesaving research through grants and Prematurity Research Centers. The NICU Family Support program provides resources, comfort, and support to families in the neonatal intensive care unit. The organization advocates at the federal, state, and local level to promote health equity by addressing social determinants of health, structural racism and bias so every pregnancy and every baby can be healthy. In 2024, MOD reports that it served over 52,000 families in 70 hospitals, provided nearly 5,000 visits through its Mom & Baby Mobile Health centers, and collaborated with clinical partners to add two new units in New York and Arizona.
For the year ended December 31, 2024, March of Dimes's program expenses were:
| Community services | $45,687,000 |
| Research and medical support | $14,703,000 |
| Public and professional education | $3,453,000 |
| Total Program Expenses | $63,843,000 |
Chief Executive
Cindy H. Rahman, President and Chief Executive Officer
Compensation*
$353,561
Chair of the Board
Ellen Kelsay
Chair's Profession / Business Affiliation
President and Chief Executive Officer, Business Group on Health
Board Size
15
Paid Staff Size
447
*2024 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Method(s) Used:
Direct mail appeals, Telephone appeals, Invitations to fund raising events, Print advertisements (newspapers, magazines, etc.), Television, Grant proposals, Internet, Planned giving arrangements, Cause-related marketing (affinity credit cards, consumer product sales, etc.)
MOD incurred joint costs of $15,474,000 for informational materials and activities that included fundraising materials. Of those costs $12,166,000 was allocated to fundraising expenses, $2,409,000 was allocated to administrative expenses, and $899,000 was allocated to program expenses.
Fundraising costs were 13% of related contributions. (Related contributions, which totaled $80,916,000, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on March of Dimes's audited financial statements for the year ended December 31, 2024.
Source of Funds
| Campaign contributions and sponsorships, net | $59,780,000 |
| Corporate contributions | $9,392,000 |
| Contributions | $6,120,000 |
| Bequests | $3,573,000 |
| Government, foundation, and corporate grants | $1,823,000 |
| Investment return, net | $1,817,000 |
| Program service revenue | $838,000 |
| Other revenue | $229,000 |
| In-kind contributions | $228,000 |
| Total Income | $83,800,000 |
Programs: 74% Fundraising: 12% Administrative: 14%
| Total Income | $83,800,000 |
| Total expenses: | $86,238,000 |
| Program expenses | $63,843,000 |
| Fundraising expenses | $10,190,000 |
| Administrative expenses | $12,205,000 |
| Other expenses | $0 |
| Income in Excess of Expenses | $-2,438,000 |
| Beginning Net Assets | $-7,317,000 |
| Other Changes In Net Assets | $10,471,000 |
| Ending Net Assets | $716,000 |
| Total Liabilities | $63,453,000 |
| Total Assets | $64,169,000 |
Note 1: As noted in the financial section above, "other changes in net assets" refers to pension-related changes other than net periodic pension costs ($11,888,000), net increase in fair value of assets held in trust by others ($818,000), and other components of net periodic pension costs (-$2,235,000).
Note 2: According to the organization's 2024 audited financial statements, MOD received in-kind gifts totaling $228,000 in the form of materials, snacks, and beverages distributed during March for Babies events and other special occasions; equipment for MOD’s Mobile Health Units and goods; and baby shower gifts such as books, diapers, vitamins, baby bags, care kits, baby carriers, and baby skin care products.
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
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Standards Not Met
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Review in Progress
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Report completed by:
BBB Wise Giving Alliance