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CHARITY REVIEW
Issued: March 2026 Expires: March 2028

Guardian Group

Standards Not Met
Standards Not Met
11
(800) 380-8913
1900 Northeast 3rd Street, Suite 106 #40
Bend, OR, 97701
https://guardiangroup.org/
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Standards For Charity Accountability

Governance

  1. Board Oversight
  2. Board Size
  3. Board Meetings
  4. Board Compensation
  5. Conflict of Interest

Measuring Effectiveness

  1. Effectiveness Policy
  2. Effectiveness Report

Finances

  1. Program Expenses
  2. Fundraising Expenses
  3. Accumulating Funds
  4. Audit Report
  5. Detailed Expense Breakdown
  6. Accurate Expense Reporting
  7. Budget Plan

Fundraising & Info

  1. Truthful Materials
  2. Annual Report
  3. Website Disclosures
  4. Donor Privacy
  5. Cause Marketing Disclosures
  6. Complaints

Guardian Group does not meet the following 1 Standards for Charity Accountability:

Standard 11 (Financial Statements)
Make available to all, on request, complete annual financial statements prepared in accordance with generally accepted accounting principles. When total annual gross income exceeds $1 million, these statements should be audited in accordance with generally accepted auditing standards. For charities whose annual gross income is less than $1 million, a review by a certified public accountant is sufficient to meet this standard. For charities whose annual gross income is less than $250,000, an internally produced, complete financial statement is sufficient to meet this standard.

Guardian Group does not meet this Standard because:

  • Although the organization reported total revenue in the amount of $744,610 for the year 2024, the organization states that it does not have financial statements reviewed by a CPA.

Guardian Group meets the remaining 19 Standards for Charity Accountability.

Stated Purpose:
"to prevent and disrupt the sex trafficking of women and children, while enabling partners to identify victims and predators."

Year, State Incorporated:
2010, OR

Guardian Group reports it utilizes the skills and expertise of intelligence analysts to identify and locate women and minors who are victims of sex trafficking. The organization's staff and volunteers employ a crowdsourcing process and platform called Project 1591 to identify underage victims and share potential leads with law enforcement. Additionally, Guardian Group reports that its Operation IFAST (Internet Service Providers Fighting Against Sex Trafficking) is a national awareness and response initiative that engages broadband and utility companies in trafficking prevention and reporting efforts. Through its Invest. Train. Connect. model, the program provides employee training, facilitates connections between local law enforcement and analytical resources, and supports community awareness and fundraising activities.

For the year ended December 30, 2024, Guardian Group's program expenses were:

Empowering law enforcement $346,900
Targeted sector training $252,526
Total Program Expenses $599,426

Chief Executive
Jeff Keith, Founder and Chief Executive Officer

Compensation*
$115,317

Chair of the Board
Bill Sibert

Chair's Profession / Business Affiliation
Client Director, ServiceNow

Board Size
5

Paid Staff Size
5

*2024 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Method(s) Used:
Telephone appeals, Invitations to fund raising events, Print advertisements (newspapers, magazines, etc.), Radio, Grant proposals, Internet, Planned giving arrangements, Membership appeals, Workplace Giving and Cryptocurrency

Fundraising costs were 18% of related contributions. (Related contributions, which totaled $739,576, are donations received as a result of fundraising activities.)

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

The following information is based on Guardian Group's IRS Form 990 for the year ended December 30, 2024.

Source of Funds
Contributions and grants $739,576
Investment income $4,145
Program service revenue $889
Total Income $744,610

Programs: 73% Fundraising: 16% Administrative: 11%

Total Income $744,610
Total expenses: $820,571
  Program expenses $599,426
  Fundraising expenses $134,344
  Administrative expenses $86,801
  Other expenses $0
Income in Excess of Expenses $-75,961
Beginning Net Assets $385,200
Other Changes In Net Assets $2,478
Ending Net Assets $311,717
Total Liabilities $115,993
Total Assets $427,710

Note: As noted in the financial section above, "other changes in net assets" refers to prior period adjustments.

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.

This report is not to be used for fundraising or promotional purposes.

RELATED CONTENT

Report completed by:
BBB Great West - Pacific