Cru
Standards For Charity Accountability
Governance
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Board Oversight
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Board Size
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Board Meetings
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Board Compensation
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Conflict of Interest
Measuring Effectiveness
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Effectiveness Policy
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Effectiveness Report
Finances
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Program Expenses
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Fundraising Expenses
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Accumulating Funds
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Audit Report
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Detailed Expense Breakdown
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Accurate Expense Reporting
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Budget Plan
Fundraising & Info
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Truthful Materials
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Annual Report
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Website Disclosures
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Donor Privacy
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Cause Marketing Disclosures
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Complaints
The BBB Wise Giving Alliance requested but did not receive complete information from the organization and is unable to verify the organization's compliance with the following Standard(s) for Charity Accountability: 6
Cru meets the remaining 19 Standards for Charity Accountability.
Stated Purpose:
"to help fulfill the Great Commission with the power of the Holy Spirit by winning people to faith in Jesus Christ, building them in their faith, and sending them to win and build others."
Year, State Incorporated:
1954, CA
Also Known As:
Campus Crusade for Christ
Cru states that its program services focus on evangelism, discipleship, and leadership development in the United States (U.S.) and around the world. The organization reports that it has campus ministries in more than 2,300 U.S. locations and in over 150 countries globally, and in these locations provides high school students, university students, and working professionals with opportunities in spiritual and leadership development. Cru also partners with churches, mobilizes volunteers for mission projects, and offers relief services to people in poverty and victims of disaster. In addition, the organization provides specialized ministry programs and media designed for athletes, military personnel, couples and families, and urban and global communities, such as Athletes in Action, Cru Military, FamilyLife, city and digital ministries, and the Jesus Film Project.
For the year ended August 31, 2025, Cru's program expenses were:
| Campus | $200,947,000 |
| Community | $163,096,000 |
| International ministries | $146,337,000 |
| Coverage | $80,354,000 |
| Grants pursuant to donor-advised funds | $17,369,000 |
| Total Program Expenses | $608,103,000 |
Chief Executive
David Robbins, President
Compensation*
$256,859
Chair of the Board
R. Barry Cannada
Chair's Profession / Business Affiliation
President, G&S Enterprises, Inc.
Board Size
11
Paid Staff Size
7564
*2025 compensation, as reported by the organization, includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Note: The organization reports that its missionary staff raises its own funds for compensation.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Planned giving arrangements, Workplace Giving, Cryptocurrency
Fundraising costs were 7% of related contributions. (Related contributions, which totaled $665,451,000, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on Cru's audited financial statements - consolidated for the year ended August 31, 2025.
Source of Funds
| Contributions | $654,950,000 |
| Investment income, net | $40,689,000 |
| Conference registrations | $20,446,000 |
| Other income | $14,877,000 |
| In-kind contributions | $10,501,000 |
| Literature and material sales | $3,578,000 |
| Total Income | $704,352,000 |
Programs: 85% Fundraising: 7% Administrative: 9%
| Total Income | $704,352,000 |
| Total expenses: | $717,418,000 |
| Program expenses | $608,103,000 |
| Fundraising expenses | $46,786,000 |
| Administrative expenses | $62,529,000 |
| Other expenses | $0 |
| Income in Excess of Expenses | $-13,066,000 |
| Beginning Net Assets | $529,227,000 |
| Other Changes In Net Assets | $701,000 |
| Ending Net Assets | $557,551,000 |
| Total Liabilities | $126,616,000 |
| Total Assets | $684,167,000 |
Note 1: As noted in the above financial section, "other changes in net assets" refers to pension-related changes other than net periodic pension cost.
Note 2: According to Cru's consolidated audited financial statements for the year ended August 31, 2025, the organization received in-kind contributions totaling $10,501,000 in the form of clothing, healthcare items, vegetable seeds, and other materials.
An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the International Association of Better Business Bureaus.
This report is not to be used for fundraising or promotional purposes.
RELATED CONTENT
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Meets Standards
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Standards Not Met
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Did Not Disclose
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Review in Progress
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Unable to Verify
Report completed by:
BBB Wise Giving Alliance