Wise Giving Wednesday: New Data on the Influence of Corporate Giving
While 8 out of 10 Baby Boomers currently give to charity, new data from a Porter Novelli Styles survey shows that half of millennials do not give any money to charity.
Further, millennials may also be impacting another revenue stream to charities—corporate giving. Corporations often donate to charities to create goodwill among their consumers, but a recent Porter Noveli Styles survey shows that nearly 70 percent of millennials say corporate giving doesn’t impact their buying decisions. If known, this could lead companies to alter their charitable giving strategy.
Corporate contributions have typically comprised about 5% of total giving in the United States, but charities have long sought to grow that figure. A reason used to encourage growth was the interest millennials seemed to have in corporations that distinguished themselves with contributions to charity. This data throws a bit of cold water on that argument.
Though these trends could impact charities’ revenue streams, they could present an opportunity for charities and corporations to work together and redefine the landscape of corporate giving.
We are always working with charities to publish or update reports for donors. Visit Give.org or local BBBs to check out any charity before giving. Our recently evaluated charities include:
Finally, remember to let us know by going to https://give.org/ask-us-about-a-charity1/ if you are interested in seeing a report on a charity not on the list and we will do our best to produce one.
H. Art Taylor, President & CEO
BBB Wise Giving Alliance