This Week on The Heart of Giving: Rick Lofgren, CEO of COTA (Children's Organ Transplant Association), reveals how his organization helps families navigate the overwhelming financial challenges of organ transplants. Three compelling moments: "Every day in the United States, about 18 people pass away waiting for that life-saving transplant that never comes. And so our goal is to make sure that money is not the issue that keeps that from happening." "This past year we helped 244 new families and our goal is to reach 300 new families in every year within the next five years. When I started 26 years ago, we helped 31 families that first year." "Their daughter had a liver transplant in Pittsburgh eight years ago... that first year they had billions of over $2 million for her liver transplant." - On the staggering costs families face.